eBook promotion actually means
more book publicity opportunities.
For
more book publicity and promotion tips, and to sign up for her free newsletter, visit buildbookbuzz.com.
That said, here's how to get
more book publicity opportunities than you can handle: get involved with O.J. Simpson, and then offer your «exclusive» perspective into the man's psyche.
Emerson College looks good, Emerson College's alumni network feels good, and Megan Marshall enjoys even
more book publicity for her already widely - recognized (and deservedly so) book.
Not exact matches
In terms of getting free
publicity, I like the recent example of Anthony Bourdain who made the smart
more to get his imprint's
book banned on Twitter.
I dare say, that if someone other than the Pope had written such a
book, it would not have gotten the same amount of
publicity and
more people would have remained in the dark about this.
While acknowledging a debt of inspiration to the British author, he insists that it is «silly» to equate his work with the apologetic genius of Lewis, and that such comparisons owe
more to overenthusiastic
book cover
publicity than reality.
Extras include: international and U.S. theatrical trailers for Zombie (surprisingly, the American one is much artier); a pair of TV spots and a quartet of radio spots for the film; a Zombie - centric gallery of lobby cards, soundtrack covers, video covers,
publicity stills (sub-divided into three categories), and the contents of the German press
book; credits for the DVD (whose worm - eye menus are actually
more skin - crawling than much of Zombie); and the biased, if thorough, biography of Fulci by Tracy Taylor that graces Blue Underground's other Fulci titles.
And Amazon will talk to its customers again and again about a particular
book, making for a
more prolonged marketing campaign than is common in traditional publishing, where a new title often gets just an initial blast of
publicity.
Founded in 1995, FSB Associates has successfully launched
more than 2,000
book publicity campaigns.
Watch the video for specific techniques to build your platform before you publish so that when you launch your
book, you have
more exposure and
publicity, not just silence.
So, the
more Gary L. Stewart's
book publicity campaign succeeds, the
more Gary L. Stewart, and his family members, lose.
Identify all major tactics to market your
book, including Amazon, email, influencers, launch team, social media, advertising,
publicity, pre-orders, and
more.
Publishers Simon & Schuster has already experienced success with its
book and author videos posted on YouTube that generate
more than a million views each month, and the company is intending to replicate the
publicity on other sites such as Roku and Blinkx.
Although so far crowdfunding has proven
more successful in funding films and music, rather than
book projects, it could provide an answer to authors» funding and
publicity conundrums.
Actually, I was handed a great example of
book publicity by a forever (and ever and ever) friend, Paul Amirault (
more about the forever and ever and ever part later).
Even though I don't think Amazon needs the extra
publicity, I've mentioned the iPad's Kindle app
more than once and suggested folks may want to buy the
book from Amazon.
Since its inception, FSB Associates has executed
more than one thousand successful
book publicity campaigns.
Here's a gift that's perfect for small business owners, a nonprofit that needs
publicity, authors who want to sell
more books, or anyone who wants to self - promote on a shoestring budget and without an expensive publicist.
Publicity is often
more about getting people to recognize who you are in a world of oversaturation — rather than sparking
book sales.
The
more professional your video productions look, the
more likely they are to be picked up by other video services, giving you even
more exposure, free
book publicity and brand equity.
You can do this via guerrilla marketing efforts,
book reviews,
book publicity, social media advertising, and so much
more.
For
more book marketing and
publicity tips (and beyond), attend the Self - Publishing Masterclass in London on 23 September!
Literary Agent Undercover is only for authors who understand the benefits of traditional publishing: no financial risk because someone else is paying for the privilege of publishing your
book; a higher quality product thanks to a top - notch editor and cover designer;
more profit due to better sales, distribution, and
publicity; subsidiary rights opportunities like merchandising, translations, TV, feature film, etc; increased credibility and
more book reviews; and the ability to spend
more time writing, promoting, and doing what you love.
Campaigns for
books that are already released take
more of a
publicity team's time, and therefore may cost
more.
That means
book publicists» phones are ringing
more often than before — not necessarily with tons of viable
book promotion projects, but still, most authors understand that, if they want their
books promoted, they have to do it themselves or hire a
book publicity firm to do it for them (or at least to partner with them to conduct a
book promotion campaign).
Joining forces, we have successfully executed
more than 2,000
book publicity campaigns and watched our beautiful daughters grow up.
Book marketing online has become as, if not more, essential than traditional book public
Book marketing online has become as, if not
more, essential than traditional
book public
book publicity.
* Top literary agents can get their phone calls and emails to publishers returned promptly, pitch your
book face - to - face (possibly with you there), submit your work to many publishers simultaneously, and hold an auction (resulting in
more money,
more publicity, and your deal getting done a lot faster).
For example, there may have been no
more than 40 people or so in a fast - paced, tweet - storm of a session on what authors need to know and do about promotion and
publicity for their
books.
* Top literary agents can help you find the perfect title / subtitle for your
book, turn your
book into a series or brand, decide which
book you should pitch first, edit your
book and / or
book proposal, build your author platform, identify your competition and differentiate you, get you
more publicity, and help build a business around your
book (with multiple streams of income).
When you consider each step — and the fact that most reviewers receive
more books than they could ever read — you will quickly understand why
book publicity doesn't happen overnight.
BookSparks ™, part of SparkPoint Studio, offers authors
more than just traditional
book publicity.
But concluding that all
book trailers are a silly approach to
book promotion doesn't make any
more sense than deciding that blogging for
book publicity is a bad idea after you've seen a badly - written
book blog, or reasoning that media releases don't work after you've seen an incompetently - handled press release (most likely, one that reads as if it were an ad for a
book, which won't accomplish anything, rather than an actual news release, which most likely will help you achieve your
book promotion goals).
500 readers,
book fans and reviewers left BookCon with a
book, a fun memory of Smith
Publicity, and
more information on our authors.
By Andrea Kiliany Thatcher,
Book Publicist and Social Media Strategist While Smith
Publicity is old - hat at the
more industry - specific BookExpo (formerly
Book Expo America), the consumer - facing BookCon two - day event which connects readers with the authors and publishers they love was a new, exciting adventure for us!
In 2018, Press Box merged with Smith
Publicity — the powerhouse book marketing firm that has promoted more books than any book publicity agency in
Publicity — the powerhouse
book marketing firm that has promoted
more books than any
book publicity agency in
publicity agency in history.
If they offer you a strong
book deal, they also invest
more in the back - end with marketing and
publicity.
Ask booksellers to stock your
book (they will want a commission of 40 % or
more, sale - or - return conditions, and will want you to attract
publicity and therefore buyers).
If your
book has received some nice coverage and reviewer feedback that indicate there's a substantial audience for your
book, you might want to parlay your early
publicity into a partnership with a literary agent who can capitalize on the momentum and help you nab even
more opportunities within the publishing industry.
For example, if your
book earns
publicity for the release, the media you've earned should be able to direct those interested readers to a site where they can learn
more about the title and your business.
Solid
book marketing and
publicity may lead to media, which in turn can create
more opportunities and lend you credibility for future efforts.
Your
book is positioned, prepared, read and sold in by many layers of representatives, at the publishing company — editorial,
publicity, design, marketing and sales, printers, shipping, and then in the marketplace with press,
book retailers, library buyers and
more.
Book promotion and
publicity should always be approached from the perspective of «How can I get
more readers?»
Remember,
book publicity is not only free, it's 10 times
more valuable than advertising, so follow these steps to make sure you're prepared to take advantage of every opportunity you can generate with the press.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the
publicity they deserve and
more.
I would add on the side of traditional publishing that 1) It is easier to get national
publicity because producers give
more weight to a traditionally published
book, particularly from a larger house (though some self - published authors certainly do get national
publicity as well — it's just harder, in general and 2) a traditional publisher is generally going to bring a great deal of experience to the table — from improving the cover or title to layout and design.
Books are
more easily published today, but marketing and promotion have become very competitive, thus hiring a good
publicity firm like Smith Publicity can really
publicity firm like Smith
Publicity can really
Publicity can really help you.
Press Box
Publicity's specialty has always been sports
book PR, but this year I am thrilled to announce some fantastic news that you may have already seen in PW Daily... Read More «Becoming Part of the Smith Publicity Book Marketing Family!&ra
book PR, but this year I am thrilled to announce some fantastic news that you may have already seen in PW Daily... Read
More «Becoming Part of the Smith
Publicity Book Marketing Family!&ra
Book Marketing Family!»
About the Author
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the
publicity they deserve and
more.