I've long wondered if some publishing houses could take
more chances on unknown authors by offering no advances?
Not exact matches
LYNN NEARY: During the Great Depression, publishers were looking for a way to encourage booksellers to buy
more books and to take a
chance on unknown authors.
I'm with you
on the thought that readers will be
more likely to take a
chance on an
unknown author when the price is below that $ 5 mark.
We're able to do this because requests from book publishing companies like ours are looked upon
more favorably than taking a
chance on an
unknown author.
If I'm taking a
chance on an
unknown author whose book has caught my eye for whatever factor, I'm
more likely to purchase that book if the price is lower.
Publishers wanted to encourage booksellers to buy
more books and take a
chance on unknown authors, so they stupidly started allowing stores to return unsold inventory for a refund.