Regardless of the number of your social media connections or marketing reach this is a significant opportunity to
reach more potential readers.
Online conversations represent potential markets for a book according to book marketer Peter McCarthy who argued that there are
far more potential readers for each book than is ever reached.
Reviews improve the visibility of books on Amazon and other stores, which means that with your help, my book will reach
more potential readers interested in the ketogenic diet.
As you get more reviews, Amazon ranks you higher in their search engine for keywords related to your book
so more potential readers can find your book.
Do the same with your book and, along with knowing you're giving a lot of help to a needy cause, you'll have the opportunity to get to know a
lot more potential readers who share the same interests with you.
That puts your name — and your book — in front of
far more potential readers than you can possibly reach yourself.When you appear in the media, you can leverage their platform to build your platform.
Jane Winterbotham, Publishing Director at Walker Books said: «We're delighted to be working with the National Literacy Trust and Facebook on the welcome return of Alex Rider — Anthony has long been acknowledged as key force in getting reluctant readers excited about stories and we hope that by teaming up with Facebook we'll engage
many more potential readers both in schools and at home.»
Using targeted Facebook or Goodreads ads can be an effective way to
reach more potential readers, who don't care that your book isn't newly released, unlike the media.
The more places a book is available,
the more potential readers there will be who are drawn by the title or the cover.
IngramSpark grants you the ability to provide global pricing for your book, and that means availability to
more potential readers, which could ultimately result in more book sales.
It's true that Amazon is the big kahuna, but the more places people can find your book,
the more potential readers you can reach.
Posting a stipend - approved book with a strong sales pitch may get you a dozen or
more potential readers.
When it's all said and done, this ultimately ensures
more potential readers for your given Kindle book and, as we all know full well, the more potential readers we have, the more opportunities there will be to make a sale.
The more professional reviews you accumulate on your author website,
the more potential readers will take your work seriously.
The more reviews,
the more potential readers will be interested in reading your book and not checking out to see who the publisher is.
They are «in charge» of displaying your book to
more potential readers or to readers with a higher chance to buy your book.
Once again,
the more a potential reader knows about your book, the more likely she is to purchase it.
In some ways, this could be seen as a lifeline for media companies, as my GigaOM colleague David Meyer argues, since it theoretically exposes their content to
more potential readers — but at the same time, Twitter is clearly trying to use that content to keep more people inside its apps and on its site.