As the music and publishing landscapes changed and social media outlets became more and more prominent, we refocused the company, naming it Mixtus Media, to focus on helping our clients form a deeper and
more powerful online presence.
One last thought on leadership. When truly disruptive innovation collides with any market, historically the big boys don't survive. They are lacking the bold leadership required to make major course corrections. The top ten most profitable law firms - 9 of which have no blogging
presence to speak of — will lose their position if they don't join the party. As Kevin O'keefe noted this week, anonymity
online is a losing proposition, while others disagree. We aren't just talking about blogging though, it's the whole social media system - Legal Onramp, JDSupra, and even LinkedIN, Twitter, and Facebook. These are
powerful tools, and real leaders will understand, like their younger counterparts, it is much
more significant to harness the power of fire, than to simply try and stamp it out for fear of getting burned.
Topics:
Powerful growth - focused sessions on practice management, communicating your value and earning what you're worth, how to make
more while working less, how to monetize your
online presence through social media, how to re-energize your passion, and how to leverage your accounting practice.
Your Web
presence — whether you showcase your personality in your LinkedIn bio, your
online resume or go so far as to launch a website — can be just as
powerful as your resume, if not
more so.