If the public really wanted to read ebooks, and the market weren't restricted to the splinter group (of which I am one) it has now, they might also have
more price elasticity (all other things being equal.)
Not exact matches
«By applying data science into
price elasticity modeling and promotions forecasting, restaurants are able to uncover
more efficiencies and achieve greater savings.»
This extends my first lesson on the
price elasticity of demand and goes into
more detail and comes with a worksheet included.
Which makes sense: Amazon has always advocated an aggressive brand of
price elasticity: it has consistently argued that the volume that follows lower
price points will lead to
more revenue than higher,
more conservative
price points, and Amazon's imprints have tended to target niches with
price - conscious but voracious readers.
I don't think
pricing can be considered properly just yet because if you agree that it focusses on the consumer, then you need to have some idea of what the
price elasticity will be, i.e., if you lower the
price, how many
more sales will you get.
The reason for that is because those authors who do worse probably have less
price elasticity and are
more likely to be the authors who sell the most books.
Thus, if a 10 % rise in
price does not result in a 10 % or
more drop in sales, the
price elasticity of demand for fuel is deemed «inelastic».
Amazon almost certainly knows way
more then the publishing houses about markets and
price elasticity.
With a low supply
elasticity,
prices will go up
more and quantities less, while the reverse will be true with a high supply
elasticity, but the trend toward lower energy intensiveness per dollar of GDP will continue even in the absence of any regulatory constraint on the energy sector.
Note added April, 2017: A
more current and in - depth treatment of the
price -
elasticity of U.S. gasoline usage may be found in our Sept 2015 blog post, What an Energy - Efficiency Hero Gets Wrong about Carbon Taxes.