Bottom line — the iPhone X, despite having a «bigger» 5.8 - inch display than the iPhone 8 Plus, may offer
more viewability than the smaller iPhone 8, but not the 8 Plus.
Not exact matches
However, all publishers and advertisers can create the optimal experiences for their audiences using
viewability optimizations and, in the process, earn
more sustainable revenues.
We've found time and time again that when ads are dynamically placed to maximize
viewability, users are far
more likely to engage.
Within a private marketplace, you can have much
more control and awareness of
viewability, and access to
more premium, mobile - first ad units, all within a brand - safe environment.