Goldman may be hoping that this new venture will soften its image and make it more popular with average Americans, but it's hard to forget its role in the subprime
mortgage crisis that
destroyed billions of dollars of value on Main Street, not to mention people's livelihoods.
In 1994 to early 1995, that illusion was
destroyed as the bond market was dragged to higher yields by the Fed plus
mortgage bond managers who tried to limit their interest rate risks individually, leading to a more general
crisis.