-- simple and easy to read is always better — use the rule of 3: no more than 3
colors, 3 fonts, or 3 sizes of type — utilize a consistent palette of
colors that don't clash — make sure there is a strong contrast between the text and the background — keep it consistent (different pages shouldn't feel like a different site)-- keep in mind that
most visitors scan websites from left to right (so consider placing important information on the left side)-- make your logo link back to the homepage — have links change
color when you
hover over them