What we need from you is
the most exact keywords that you can help us find to describe exactly what kind of legal help you provide so that your pay - per - click ads are extremely fruitful for as little money as possible.
Not exact matches
And since everyone is using the GKP in pretty much the same way,
most business» are going after the same
exact keywords.
If you're using anything else other than pure
exact matches, arguably the
most important match type in your campaign is the negative
keyword.
One of the
most common mistakes in a link building campaign is the focus will only be on two
keywords and attempt to build hundreds (if not more) links with the
exact anchor text.
In
most cases you will find that your
exact match
keyword has the highest conversion rate but also costs you the
most with the least amount of traffic, and that the
exact opposite is true for broad match.
Use Google's
keyword research tool, select «Broad», «Phrase» and «
Exact»
keyword matches for some target
keyword phrases or analysis of a competitor web site; the
keywords returned, once you have sorted them into the highest searches first, are the
most popular
keywords that are being searched on.