Not exact matches
That means
book publicists» phones are ringing more often than before — not necessarily with tons
of viable
book promotion projects, but still,
most authors understand that, if they want their
books promoted, they have to do it themselves or hire a
book publicity firm to do it for them (or at least to partner with them to conduct a
book promotion
campaign).
Publicity campaigns for indie and self - published
books differ from those for traditionally published
books because
of one distinct reason:
most indie authors do not have the infrastructure and marketing budget
of a publishing house.
For each type
of book, Smith
Publicity custom designs
campaigns to reach specific media markets based on topic and, in
most cases, general interest media as well.
But, if you're like
most authors, you won't count on monetizing your
publicity campaign solely on the basis
of increased
book sales.
Even the
publicity campaigns for the
most prominent authors and
books contain these basic
publicity elements — they generally vary in breadth and scope and degree
of follow - up.