Not exact matches
[00:08] Introduction [02:50] Tony introduces Ray Dalio [05:30] Ray's upbringing and early life [06:00] The first stock he bought [07:00] Getting hooked
on the
market [07:30] Why he wants to share his secrets now [08:15] The three stages of life [08:45] Finding joy in helping
others achieve success [09:15] Creating principles in life [09:45] Why his new
book is a recipe
book [10:45] The two things you need to be successful [11:10] You have to stress test your ideas [11:50] The power of making mistakes [14:00] Public humiliation in 1982 [15:30] The
most painful experience became the
most powerful [15:50] Learning to ask: «How do I know I'm right?»
My
other international bestsellers include Real - Time
Marketing & PR and
Marketing Lessons from the Grateful Dead (written with HubSpot CEO Brian Halligan) and my
most recent
books The New Rules of Sales and Service and
Marketing the Moon (written with Richard Jurek and with a foreword from Gene Cernan, the last man
on the moon) are generating tremendous buzz.
«With one door
on the driver's side and two doors
on the
other side, the Veloster is among the
most uniquely configured cars
on the road,» said Jack R. Nerad, executive editorial director and executive
market analyst for Kelley Blue
Book's KBB.com.
One piece of information to emerge from those
market surveys stood out above all
others and guided our entire approach: The
most likely customer for a
book on any given topic was someone who had bought a similar
book within the preceding eighteen months.
Kickstarter remains the best - known crowd - funding vehicle generally, but perhaps the
most prominent variant
on the model within the publishing industry comes from Unbound, which outsources the financing of the
books it publishes to readers, whilst still providing many of the
other activities conventionally associated with publishers, such as editing and
marketing.
-- This may vary depending
on the size of the publishing house, but
most publishing houses have at least one person
on staff dedicated to
marketing and promoting their titles (so yes, we will do everything we can to promote your
book), but if you are thinking of hiring a freelance publicist any way (perhaps to continue promoting a
book a year after it goes
on sale and we've moved
on to
other titles), it goes without saying you should inform the in - house publicist (preferably before doing so).
Based
on my own experiences and those of
other authors, I believe that the ideal Kindle Store price for many backlist titles is in the $ 2.99 to $ 4.99 range, and that
most such titles, if they are quality
books with a little bit of
marketing effort behind them are likely to sell roughly twice as many copies if they are reduced from $ 9.99 to $ 4.99 or roughly three times as many if they are reduced from $ 9.99 to $ 2.99.
Hi Kip, I'm not sure what you're looking at but
most of us publish with Amazon KDP
on Kindle which is 70 % royalty to the author for
books $ 2.99 — $ 9.99 or 35 % for
other prices and certain
markets.
The latest news items include how retailers are expanding reach into Arabic language ebook
markets, how Sarah A. Denzil's thriller Silent Child received the
most 5 - star reviews of any released in 2017, optimizing Amazon
book pages with insights from an eye - tracking study from LookTracker Research Laboratory, an error in KDP's royalty rate options is causing many authors to wonder what Amazon has coming up next, and some big changes in Facebook's News Feed that will affect authors and
other publishers
on the platform.
If you want a crash course
on #
book #publishing, set aside some time this weekend to watch the replays of four free webinars that will teach you way more than what
most authors know about
book marketing, distribution, publicity, sales and many
other topics related to publishing.
People often ask me what
books I read so I thought I would review the two
marketing books I rely
on the
most and suggest a few
other books that I also love.
By
other accounts, which try to shine light
on ebook adoption by looking at
markets like Amazon (which accounts for a scary two - thirds of ebook sales), show that a huge and growing percentage of ebooks are being sold by indie publishers or authors themselves rather than the bigs, and a third of them don't even have ISBNs, the universal ID used to track
most books.
On the one hand,
most writing experts and classes and
books about creative writing will tell you not to consider the
market, and not to mimic or copy
other bestselling
books in your genre to see what's popular.
Since
most people purchase
books based
on the principle of self - interest, the key to powerful
marketing is to show how you meet
other people's needs.
Most resume - writing
books on the
market waste your time showing hundreds of
other people's resumes, which forces you to match your skill set to those of
others... Just ignore this outdated cookie - cutter approach.