Trump's explanation of where the jobs went was
simple enough to resonate with even the
most low - information voters: They went to Mexico and China, shipped there by
politicians who cut trade deals tailored to benefit multinational corporations, not American workers.
I prefer a narrower maxim: namely that complex, over-nuanced political messages stand little chance of gaining traction, for the
simple reason that
most people have lives and do not agonise over the details that so absorb
politicians and the commentariat.