It's also important to note that
most publicity campaigns need to start around three months before your launch, so make sure to get in touch with publicists well before that point if you're planning on going that direction.
Not exact matches
Finkelstein devotes
most space to examining the WJC's
campaign against the Swiss banks, a
campaign that has received worldwide
publicity.
Most of the top 10 films of the year I barely read much of anything about them: Dogtooth, The Ghost Writer, Mother, Nowhere Boy, etc... and they probably benefited from that as well as there wasn't major
publicity campaigns about their masterpiece mantle status.
To get the
most bang for your marketing - and -
publicity dollars, a professional book publicist needs to start working on the promotional
campaign BEFORE publication date.
While you can also conduct a
publicity campaign yourself,
most media professionals expect these pitches to come from book publicists.
That means book publicists» phones are ringing more often than before — not necessarily with tons of viable book promotion projects, but still,
most authors understand that, if they want their books promoted, they have to do it themselves or hire a book
publicity firm to do it for them (or at least to partner with them to conduct a book promotion
campaign).
Every publicist works differently, plus there are many factors that go into a
publicity campaign, so it depends on what you want your publicist to work on the
most.
Publicity campaigns for indie and self - published books differ from those for traditionally published books because of one distinct reason:
most indie authors do not have the infrastructure and marketing budget of a publishing house.
This is one of the
most challenging aspects of a
publicity campaign.
And yet,
most authors overlook these regional business publications when planning their
publicity campaigns.
Don't invest more than you can afford, but remember that the
most expensive book
publicity campaign is the one you don't conduct at all.
Typically, the author who will have the
most successful
publicity campaign is one who is:
For each type of book, Smith
Publicity custom designs
campaigns to reach specific media markets based on topic and, in
most cases, general interest media as well.
Aside from the dedicated
campaign by the Social Justice Warriors of the Sacred Glittery Hoo Haa to render words like «fascist» and «racist» and practically anything else «- ist» meaningless by applying it to anything and everything they dislike, it means that
most wonderful of things, free
publicity.
But, if you're like
most authors, you won't count on monetizing your
publicity campaign solely on the basis of increased book sales.
The
most important question to ask about your target market when planning a
publicity campaign (it has nothing to do with you or what you're selling).
Even the
publicity campaigns for the
most prominent authors and books contain these basic
publicity elements — they generally vary in breadth and scope and degree of follow - up.
In
most comprehensive
publicity campaigns we include Canadian media.
However, it happens that many of the
most egregious papers (particularly, those accompanied by especially aggressive
publicity campaigns) do.
No, a cartographic cockup of this magnitude by the publishers of «the world's
most prestigious and authoritative atlas» would always have been newsworthy, especially as they chose to make the erroneous part of their efforts the lead item in the
publicity campaign launching their new product.