Kevin O'Keefe: In essence it helps lawyers do a
type of work they want to do for the
type of clients they would like to do it for, and the Internet is a powerful tool in order to get that work, because the best lawyers I've been aware for 35 years practice or 17 and the best work comes by relationships and word -
of -
mouth, it doesn't come from advertising or pushing your message out and the feeling on most lawyers» part in most legal marketers» part is that they are talking about getting
attention and that goes back to the days
of Billboards, TV ads, yellow pages that
type of thing, which is okay, which you may not have to resort to that or to fall to that, with the advent
of the Internet.