I haven't been blogging
much about book marketing recently, mostly because my head has been consumed with the launch of The Write Life Magazine.
Not exact matches
Also,
much has been written over the past 2 - 3 years
about the importance of buyer personas, but these articles,
books, and blog posts have stressed them as profiles or lead - generation tools as opposed to a best practice that informs on business, sales, and
marketing strategies that help best identify and reach buyers.
We first learned
about Fiskars — the celebrated scissors brand,
much loved by crafters — when Clay read Brains on Fire, an excellent
book about word - of - mouth
marketing.
Book sales and success are as much (maybe more) about marketing and platform building as they are about the b
Book sales and success are as
much (maybe more)
about marketing and platform building as they are
about the
bookbook.
Spend as
much time in bookstores and online learning everything you can
about your
market and your
book category.
Marketing is
about creating so
much interest in your
book that people want to buy it — they'll make the purchase without you ever having to ask for it, or a subtle reminder that your
book is available for purchase will be enough to make the sale.
Self - published authors stress the importance of placing titles with every available distributor, while publishers and their pundits worry
about how
much of the
book market Amazon currently controls.
That way,
book marketing, promotion, and learning
about the industry I've become avidly interested in, becomes
much more fun.
I would say either hold it or don't worry too
much about marketing that first
book.»
Using the
marketing strategies you're
about to learn, I was able to get the
book ranked # 1 for the term Lifehack in less than 1 week even though websites with
much bigger audiences than mine like Lifehacker and Lifehack were going after the same term.
That upward trend has since died, with the eBook
market finding a
much steadier plateau in recent months, sitting right at
about 15 % in non-fiction
books (
much higher in fiction).
And my third piece will be to advice
about a good image: the saying «never judge a
book by its cover» was created by a lazy author who didn't give
much thought of what really works in the
marketing of both fiction and nonfiction.
I've found when out and
about that people on the whole could give a flying rat's a ** for how
much you enjoyed your latest
book, but tell them
about the latest beer on the
market or how you want to start a home brewerie and they're all ears.
Early attempts at social reading focused on the sharing of insight and ideas
about the text, something that was perfect for the academic
market since it allowed students and professors to make comments within a user's
book,
much like margin notes.
Here's why: I spend a lot of time participating in online discussions among self - published authors so that I can learn as
much as possible
about their
book marketing challenges and help them solve their problems.
As a
book publicist always looking for new angles to promote my client's
books, I could not wait to read the next page because there was so
much good information
about online
book marketing on every single page.
When I was publishing Do Share Inspire, since it is a physical
book and an ebook, I learned so
much more
about self - publishing; getting into bookshops; and even
marketing!
I seem to be selling
about 1/6 as many copies per
book in German, but I'm making a little more than 1/6 as I've priced the German
books a bit higher than in the English
markets, both to compensate for the 20 % VAT and because Germans seem to be accepting of these prices — and they're still a bargain,
much lower than many of their traditionally published
books in the same genre.
Hi Elizabeth, I don't know
much about kid's
books but certainly the app
market and picture
book market on the tablets is taking off so yes, i think that is a great way to go
about it.
Back in 2013, when I released my first novel, titled Quintspinner — A Pirate's Quest, I knew so little
about book publishing and
marketing that I didn't even know how
much I didn't know.
Unless you've been sleeping in a cave (not that there's anything wrong with that), you're aware that
much of
book marketing 2.0 involves spreading legitimate backlinks to your Web site to get the attention of Google, which has been the best way to reach the other 50 percent of your potential readers because that's the search engine to which they were all going to search for information
about your topic.
Sandy — words are just inadequate to describe how helpful your newsletter and tips are to new authors who have so
much to learn
about blogging and
marketing their
books.
This is a HUGE
book, and contains pretty
much all you need to know
about self - publishing from considerations before you write, to
book and product development, through all the publishing options and how to
market it once it is done.
The one thing that staggered me
about traditional publishing was discovering how
much it took them to take a
book to
market, $ 200,000 shiny dollars.
Instead, my
book was motivated by a distinct, albeit related, concern: that in the scholarly world, journal publishers had too
much market power and that academics, despite the best of their intentions, had been mostly unable to do anything
about it.
There is
much more to say
about creating images and how to use images to
market your virtual
book tour, but I hope this article has given you the inspiration to get started.
When it comes to
marketing your
book,
much has been written
about the importance of
book cover design.
Add in an overall lack of knowledge
about marketing books, designing covers, formatting, and most of all, editing, and you'll simply find that
much of the slush that has traditionally piled up on agents» and editors» desks is now being e-pubbed for your reading «pleasure.»
The
market is saturated; be realistic
about how
much readers are willing to pay for a
book like yours.
JT: And if you have the ability — if you have the ability to sell a PDF, then go and sell the Kindle and EPUB version on your web site too because PDF will hit a certain
market but I prefer,
much prefer to read a Kindle version of a
book on my Kindle than the PDF version of the
book because of the thing that you'd mentioned earlier
about the text being smaller in the PDF and it being harder to read.
Author
marketing is simply creating awareness
about you and your
book — and it should start, well, pretty
much the day you start writing your
book.
This is her first
book with a digital publisher and she is keen to learn as
much as possible
about how digital
marketing differs to traditional print
marketing.
The data shows that the e-book
market for traditionally published digital
books is
much bigger than previously thought, with estimates suggesting that a total number of 65 million e-
books were sold in 2012, representing a value of
about # 200m — at least double what it was in 2011 in volume terms more than double.
The
book industry has changed so
much because of the internet, that traditional notions
about book marketing are no longer relevant.
Once a
book is done, I don't stress too
much about marketing.
My recent interview with Amy Morin is not an «interview
about her
book» as
much as it's
about how she planned, wrote, and
marketed her
book — and the opportunities her bestselling
book opened up for her and other nonfiction authors who are willing to commit to their ideas.
I don't think that I was really talking as
much about the
marketing of the
book as the logistics.
My sense is that we hear less and less from Amazon
about $ 9.99 new releases these days, and the company has pivoted so that
much of its
marketing muscle on pages such as this is devoted to
books priced in the $ 11.99 to $ 14.99 range.
The people who come to us tend not to know
much about the publishing process, so we educate them
about publishing and basic
book marketing as they go.
I promise that the 10 stages are easy and fun, and once you start to learn
about them, no matter how introverted you are or how
much of an artist you are, I think you'll feel a lot more comfortable with
marketing your
book.
So
much about marketing ourselves and our
books can be overwhelming (and it's very easy to avoid doing it then.).
Before I begin work, I read as
much as I can of and
about the
book and author — reviews,
marketing strategies, and similar titles, jotting down anything I find metaphorically significant or visually interesting.
The only authors who sell
books without
much marketing are those breakout black swans you hear
about occasionally; Weir, Howey, Hocking.
Not so
much squeezing authors or consumers... more becoming a natural monopoly for publishing related advertising based both on availability of advertising space and on available customer data... or effectively claiming
about 15 - 30 % % of the
book market for free.
There is so
much to say
about marketing a
book, and that has been done here and other places already.
Nobody cares quite so
much as you do
about the success of your
books — this makes you the perfect person to be in charge of
marketing your
book.
I actually feel bad charging so
much, because I don't want to seem like I'm ripping off new authors who don't know any better, but I also know a few emails from me
about how to launch your
book will help more than 95 % of the
marketing advice out there.
Learn How Helping Others Benefits You In this
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And I should say, the other thing that's different, and you and I have talked
about audio
books a lot but because I've already
booked the studio for the audiobook recording of «How to
Market a
Book» because my non-fiction audio sells so
much better.
«Now publication is accessible to anyone with a computer and broadband connection, but there is still no magical solution to the great
marketing dilemma — how do you get your
book talked
about and heard
about when there is so
much competitive din going on all around?»