In the commercial environment that makes thousands or millions of units of any item available, the item alone can only say so much about you —
much as the brand would like to maintain the illusion that this ubiquitous product is your path to your unique you.
As
much as the brand's winter collection still holds a special place in our heart, we're ready to embrace new shades like a red - orange color named Essie At the Helm, an intense teal green called Stripes & Sails and a pretty coral pink one named Perfect Mate.
But it's also not hard to feel a twinge of skepticism, a nagging suspicion that this busy, proficient, uninspired movie is soliciting not our sense of wonderment so
much as our brand loyalty.
Instead, we were all given military - grade infrared night vision goggles, which cost about as
much as a brand - new Volkswagen Golf.
In a junkyards - and - smokestacks part of L.A., forty - six - year - old Rob Dickinson, leader of the 1990s rock band Catherine Wheel, lies belly - down in a cluttered workshop under a 1991 Porsche 911 that costs more than twice as
much as a brand - new 911 Turbo.
This classic Mercedes 600 costs nearly as
much as a brand - new V8 - powered S - Class, but it offers style that the new car can't match.
A 2009 Ford Focus RS with just 45 miles from new is heading for auction with a pre-sale estimate of # 32 - 36k, as
much as a brand new 2017 Focus RS.
If your cat is healthy and hydrated / drinking then dry vs. canned should not matter as
much as a brand name commercial food will be made to support urinary health.
If you want to give a toddler a shoe box full of scrap paper and broken crayons, he will enjoy it as
much as a brand new pad of paper and a fancy box of colored pencils.
The out - of - warranty service fee on the HomePod costs nearly as
much as a brand new HomePod.
Not exact matches
If people see your business
as a leading
brand in the market, they are
much more likely to stick to you.
Meanwhile, retailers hesitant to sell their good on Amazon see Google
as more of an ally than a competitor since Express ensures them fast delivery while preserving
much of their
brand experience.
Still, Schultz is largely seen
as the smarts behind
much of Starbucks» success and its evolution into a global
brand.
Businesses that operate from a professional,
branded office space, look
much more professional than those operating from home, or,
as we've seen in some cases, Starbucks cafes!
People didn't have
as much money to spend, so they opted for cheaper, used cars rather than
brand new options.
Eventually, the batteries can't hold
as much charge
as they did when they were
brand new.
Since Newell
Brands acquired Jarden, Cramer has watched things get
much more complicated at the Rubbermaid and Sharpie maker
as the two consumer goods giants merged.
«It's a beautiful business, and store -
brand as a whole is actually a
much larger business than any one
brand,» Smith said during the Delivering Alpha conference presented by CNBC and Institutional Investor in New York Tuesday.
When selecting a
branding agency or freelance consultant, personal fit matters
as much as the portfolio.
Founded in Toronto in 2007, the development shop already makes 70 % of its revenue abroad —
as much as 50 % of it from the U.S., where it was recruited by top
brands such
as Bloomberg Businessweek, CNN, and Vogue.
Etlinger agrees that businesses should use
branding as much as makes sense.
To these companies, there's
much more to social marketing than peddling their
brand story
as bait for hollow likes, re-pins and re-tweets.
He wants to take Fast N» Loud to more countries — which has
as much to do with extending and solidifying the reach of the
brand as it does keeping the show fresh, to him and to the audience.
«My goal has always been to give everyone at Sharethrough
as much information, context and room to care
as much as I do
as a founder,» says Dan Greenberg, CEO of Sharethrough, an ad - tech company that creates software for publishers and
brands and is considered a trailblazer in the native - advertising movement.
«MDC is not a marketing
brand per se, although we do play a
much more active role
as a strategic partner to our partner firms,» he says.
Being healthy can also be expensive, with Copenhagen coming in
as the most expensive place to buy sports shoes from Nike, Adidas, or an equivalent
brand, averaging at $ 131.30,
as much as 147 percent more expensive than in New York, the survey found.
On the Web, business -
branding decisions are driven
as much by the absence of available domain names with the suffix".com»
as they are by the need a start - up to stand out — and sound both fresh and reliable.
Much like how
brands jumped on the blue - dress buzz, other coffee
brands got a boost from the issue, such
as Dunkin Donuts with its holiday cup release.
Most companies invest
as much as possible in their digital experiences, which is understandable considering 55 percent of consumers report that a single bad website visit can hurt their opinion of a
brand.
«Not all wheat is created equal,» said Bill Lapp, the president of consulting firm Advanced Economic Solutions in Omaha, Nebraska, and a former chief economist for Conagra
Brands Inc. «Pizza dough and bagels will be up significantly, wheat flour not
as much.»
Chinese consumers also tend to choose price over
brand, Wang says, opting for
much cheaper Android smartphone from local vendors such
as Lenovo, Xiaomi, and Huawei.
While advertising and marketing have become more targeted,
as a
brand, you should be looking to personalize
as much of your marketing efforts
as possible.
BMW AG's new U.S. subscription pilot will put drivers into the
brand's top performance cars for
as much as $ 3,700 a month
as the German automaker tests a new ownership model with its most exclusive customers.
«If we might be seen in America
as a hip - hop or street - fashion
brand,» he says, «it is not because we do too
much hip - hop and celebrities.
Even if a person is simply talking about your
brand and not necessarily asking a question or expecting a reply, it's important for companies to listen and chime in
as much as they can.
With so
much of the company's
branded merchandise such
as beer openers, glasses and T - shirts being made in China, Chiodo says his goal with that market is to reach sales that balance out the cost of the goods he's purchasing from that country.
The look, tone, and feel of a
brand is critical if you want it to be followed on social media
as much as top celebrities are.
Much of the company's revenue is coming from licensing the technology to big customers such
as Salesforce and Hootsuite, although consumer
brands, financial institutions and PR agencies are also subscribing to its $ 99 - a-month direct service.
Your
brand affects the reputation of your business
as much as it does your professional career.
And perhaps their whole thing was... a revival of the true
brand sentiment of what WestJet is in a world where Porter has very
much taken on a friendly «we're here for you» type of
brand as well,» he says.
As she grows older, and / or as the brand adds new stuff to their lineup, you can count on our family adding much more to our lineu
As she grows older, and / or
as the brand adds new stuff to their lineup, you can count on our family adding much more to our lineu
as the
brand adds new stuff to their lineup, you can count on our family adding
much more to our lineup.
Though some basic restaurant concepts cost less than $ 100,000 to open, many established
brands require
as much as $ 500,000 to start.
There's no denying Audi's new program is
as much about raising
brand awareness
as it is about offering a service.
«Consumers have
as much impact on your
brand as you do.»
I'm partial to the style and handling, but it's hard to know if this
brand has
as much longevity in the U.S.
as, say, an Audi Q7.
If you're building a personal
brand, feel free to showcase
as much of your personal identity
as you'd like.
Meanwhile, mobile ads presented a problem because the screens are small and
brands won't pay
as much.
A study suggests the hockey league's recent lockout will cost it US$ 328 million in
brand value in 2013
as disgruntled fans spend less on the
much - loved pastime.
To that end, LinkedIn will retain its distinct
brand and independence,
as well
as their culture which is very
much aligned with ours.
With a great name, your company may not need to spend
as much to raise visibility, build its
brand or attract and retain talent.