And it's especially difficult to watch prestigious newspapers morph into something altogether new... but to deny those changes, or to hope it won't affect any other newspapers, is to jeopardize book promotion campaigns and the possibility of garnering as
much book publicity opportunities now as you did in the «old days.»
This is a unique
opportunity to illustrate just what the distinctions are in the investment that publishers have made in the marketplace with their sales forces, marketing efforts, relationships with
publicity and media contacts, which is where
much of that other portion of the proceeds from the sales of
books is allocated.