The crocodile created a state of «
emotional arousal» in the gamblers, and whether that
arousal was positive or negative determined how
much they were willing to bet.
I would also suggest that your next article about the female orgasm should certainly, as Clea mentions, include some discussion of the fact that one of the major differences between the male and female orgasm (and in fact, between male and female readiness for sex, or degree of
arousal, in general) is that
emotional states seem to be
much more important (which is not at all the same as saying that women don't like casual sex or can't be aroused by one - night stands, if that happens to be the
emotional situation they are comfortable with).