Sentences with phrase «multichannel households»
The VAB report forecasts that by 2021, over-the-top only households will grow 8.2 percent to 17.9 million homes, while multichannel households drop 2.4 percent.
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The Disney CEO also noted that 83 % of all multichannel households turned to ESPN in the first quarter of this year, and that 96 % of all sports programming is watched live, which he called «particularly valuable in today's rapidly changing advertising marketplace.»