Content, publishing, and media organizations should market the synergies of
multichannel products to consumers, stressing the benefits of having both print and online access, rather than selling competing stand - alone products.»
The reason they're watching 5.5 hours of TV a day is because of just what I just described as huge value in
the multichannel product for customers and its popular and the reason we believe it's going to increase from 5.5 hours to 6 hours is because of the advent of new technology driven platforms, whether they are over-the-top, whether it's SVOD, whether it's new smaller services.
Not exact matches
Under Armour is in the midst or transitioning from a performance retailer to a «broader lifestyle maker,» and from a reliance on sporting goods to a more
multichannel, many -
products approach, Lyon told CNBC.
Tags for this Online Resume: Digital Marketing, Marketing Strategy, Global Marketing,
Product Management, Brand Management,
Multichannel Marketing