This would reduce the risk of fraudulent traffic reports, cut out the intermediaries needed to complete the advertising request and allow for
multiple ad requests to be taking place at the same time.
Campbell sought an integrated holding company model to handle a broad range of duties including strategy, creative, digital, media planning and buying, brand PR and design across
multiple regions, including the U.S., for large swaths of its soups, meals and beverages business, according to a
request - for - proposal obtained by
Ad Age in late 2017.