I've watched that entire FFXIV documentary before, actually
multiple times, and IMO its should be
required viewing for everyone involved in the industry, it teaches how to see signs of a screw up coming, how to repair a damaged brand, how to restore faith in your customers, and possibly most importantly, how to communicate effectively with your
audience and not leave them in the dark (Looking at your DBG with EQN!!!)
While we noted in Rule No. 1 that using
multiple channels to reach an
audience is fundamental, a deeper understanding of these channels is
required to use them strategically.