A law firm may have
multiple buyer personas.
Not exact matches
And here is another factor to consider: a social
buyer persona may have
multiple scenario - based
buyer journeys he or she takes thus understanding these different scenario becomes an imperative.
Tony delivered comparative
buyer personas and
buyer journeys into
multiple market segments.
Another key area
buyer persona research can help with is the changing nature of
multiple decision - makers and
multiple complexities in the buying process.
Meaning an organization should explore conducting
buyer persona research — the real thing backed by skilled ethnographic research — with a budget in mind of five figures — sometimes six figures if it involves many
multiple markets and the degree of complexity is high.
Create
multiple case studies based on
buyer personas.