«You'll think you thought of everything, and then a judge will throw you a total curveball,» said Kirk Ferrell, founder of Flat World Supply Chain and judge for
multiple startup competitions.
Relying almost exclusively on data - driven processes, Nguyenova is a proponent of continuous AB testing in
multiple areas of the business (to quickly figure out what works and what doesn't), and encourages constant adaptability so
startups never run the risk of going obsolete or succumbing to
competition.