I was at a dinner a couple weeks back at which several journalists spoke on just this issue, and Shankar Vedantam and Chris Mooney made a good case for what I have also suggested (including in my reply to you on April 6); What's really irrational is for smart people, in support of the
myth of perfect rationality and frustrated by the public's «ignorance»
about risk, to ignore the mountains of evidence from
neuroscience and social sciences
about how human perception and decision - making actually works,
about risk or anything else.