If you're starting from zero and haven't built an author brand or online presence, it's your first step in the marketing process.
Not exact matches
Chief strategist Paul Jankowski, who
not only
authored the study, but also the accompanying book Speak America Too: Your Guide To
Building Powerful
Brands In The New Heartland, says the proclamation is purposefully provocative.
In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't (St. Martin's Press), bestselling
author and communication expert Carmine Gallo explains why storytelling and its power to
build emotional connections is increasingly valued in today's workforce and is helping
brands change hearts and minds.
Renowned
author Bright has
built her personal
brand around being the epitome of single womanhood - but when a fortune teller predicts doom if she doesn't fix unresolved issues with her past lovers, Bright must revisit her relationship with 5 of her exes.
Building an email list is vital to your
author brand, but it's the one piece most
authors don't think is important.
You won't
build an effective
author brand if your Facebook page is «HorrorWriter666» and your website is named «myadventuresinwriting.com.»
Good day Kim nice post by the way and I surely don't believe that
building an
author brand is necessary to be successful a writer.
I don't believe that
building an
author brand as you describe it is necessary to be successful a writer.
Even when I was in my forties, I was advised to keep my age secret when querying, because publishers don't want to invest money
building a «
brand name» for an
author who doesn't have a potential forty - year trajectory for churning out product.
In most cases, fiction
authors should use their name (you're
building a
brand and online presence around you,
not just one book), and non-fiction
authors should ensure their domain and blog title are descriptive, relevant and clear.
Platform -
building means marketing
not just your books but you — as an
author, and (yes) as a
brand.
No, it won't make you sales immediately overnight (unless you've already got a bit of a following), but it will help you
build an
author brand that will make sales — and, eventually, enough sales to support you in being the full - time
author you've always dreamed of being.
In this age of online anonymity that allows small people to behave this way towards
authors, why couldn't Christian simply change her online name and start over,
building a new
brand and readership?
Griese points out that, according to the law of averages,
authors who use a subsidy publisher will
not make money on their books, although other benefits (credibility, speaking engagements,
building brand, and so forth) may well accrue, rendering the book publishing effort worwhile.
A
brand new
author needs to
build that reputation, and while they can find success and break out on their own, I am
not willing to be their gatekeeper when I could be reading new (and old) novels from Ann Leckie, Steven Brust, Elizabeth Bear, Daniel Abraham, Peter Hamilton, and Kameron Hurley.
I don't mean only for non-fiction, technical
authors to
build a
brand — any
author can use social media to
build a
brand.
It's tempting to say that the self - publishing world is infested with sharks, but I suspect the truth is more prosaic — that it is rife with well - meaning «experts» who don't know much more than I do about how to
build my
author brand.
Instant recognition is a powerful thing, so why
not let it work for you when you
build your
author brand?
They don't realise they have to persist with a post-launch marketing plan to continue
building their
author brand awareness to increase their book sales.
Another good post to check out if you haven't already is Discover and
Build Your
Author Brand.
(I don't recommend going exclusive for
authors who want to make a career of writing and — you want to
build a
brand and a business and extend your reach everywhere — but for a side project you don't want to devote as much time to, it can make sense to just focus on what's likely to earn you the most money.)
Build your
author brand where your readers hang out... on Facebook, Twitter, Amazon and yes... even on Scribd and Oyster (but just don't expect these services to boost your sales.)
Its important to be
build brand identity and to write for publications who reach readers, who wouldn't have otherwise known who the
author was.
There's some great opportunities here to really fuel your
author and book
branding and the changes to encourage more social engagement with visitors is going to weed out all those people who simply spam «like me» posts that don't result in actual platform
building or sales conversions.
Not sure what your blog is about but I find that having experts guest (here on practical advice, and on my personal
author blog RachelintheOC.com sharing real - life stories which is my
branding there), gives me a chance to share my platform with others (again,
building relationships), and brings their followings to my blog and vice versa.
They must market
not only as a
brand but as an
author who wants to
build lasting relationships with fans — this latter usually gets buried under the former, resulting in stagnant sales despite high metrics,
not to mention how time - consuming it is.
If you're thinking about self - publishing, or you want to know how to best
build your
author brand and market your work in the digital age (because the publisher isn't going to do much), this could be the weekend your writing career takes a huge step forward.
One of them included a clause where the agency would receive 15 % of everything I published, regardless of whether they sold the work or
not, and that included self - published work because they said that they would
build my
author brand, so they would be responsible for my success.
Although book promotion is tangentially related to book sales, it is
not the same thing, and there's no guarantee that even the most successful book promotion campaign (which is designed to
build the
author's
brand and raise the visibility of the book) will result in increased book sales.
«Keep in Mind,
building an
author brand is
not the same as
building a platform.
This ongoing series of essays on the craft of writing will include all topics related to writing fiction, including: The Basics Plot & Structure Voice Theme POV Characterization Dialogue Narrative Creating a bond with your reader Pacing Advanced writing and plotting techniques Writer's block Marketing
Branding Publishing Self - publishing Healthy habits Bad habits The Writer's Life eBook formatting Paperback formatting Amazon keywords Writing blurbs and descriptions Cover design & layout Productivity The Classics Short stories Poetry The Writing Process Show don't Tell Self - editing Proofreading
Building a solid career Targeting a specific genre Genre Fiction Literary Fiction Sharpening your writing skills Making every word count Deadlines Putting together an Anthology Working with other artists Collaborating Grammar Punctuation Writing for a career Treating it as a business Running a small press Financing your career Keeping track of your royalties Staying motivated Writing movies Writing comics Writing games
Building a fan - base Online presence Newsletters Podcasting
Author interviews Media appearances Websites Blogging And so much more... Are you ready to be called an a
Author interviews Media appearances Websites Blogging And so much more... Are you ready to be called an
authorauthor?
Having a blog isn't about selling on other platforms, although it's good for that, it's all about
branding yourself,
building what I like to call your «
author brand» and communicating with and creating a base of fans.
Your time isn't better spent on your Amazon sales page or cover design... you can perfect that in a couple of hours... to be successful in self publishing, you need to spend time and effort
building your
author brand and you need to be prolific.
In other words, you can't be successful without
building a power
author brand.
Not only does this grab your readers» attention, but it can also help
build your
author brand; if you integrate your distinct visual style into all of your book covers, it will make it easier for your readers and the world at large to recognize your work.
Your publishing imprint might
not carry the kind of power and weight associated with Penguin Random House or HarperCollins, but it does say something about the
author brand you're
building.
To keep on track, have a clear goal for your
author website (sell books,
build a platform, connect with readers), keep your
author brand in mind while you design, and create great value for your readers so they can't help but come back for more.
If
building your
author brand is your ultimate goals, then interviews will serve you well, but know they won't sell many books.
Just think about how a great book by an unknown will compete with a
brand name
author... Yes, life is tough, but again... why doesn't Amazon address the fact that it makes most of its money off of the same old same old, books that are either «
built» by big publishers or by indies who often combine formulaic storytelling with full on marketing.
1/2015 Counseling Today When
Building a Counseling Practice,
Brand Extensions are
Not the Answer
Authored by Thriveworks CEO Dr. Anthony Centore