The problem was, it wasn't keyword rich and we weren't showing up high on searches in Amazon.
Not exact matches
Don't worry about artificially incorporating
keyword -
rich anchor text to rank for specific
keywords.
2) Look for
keywords such as «can't lose,» «guarantee,» and «get
rich quick» in the marketing material.
Those links will help improve the authority of your domain as a whole, but are often very general and do
not contain
keyword -
rich anchor text, or point to meaningful pages.
There are plenty of other tips, such as naming pages individually and
keyword rich (so, a page about school uniforms in Perth shouldn't be called «Products», it should be called «Perth school uniforms» for example) and using good heading structure.
For this reason, metadata
not only needs to be well - written, but also
keyword rich.
Rather, you want to share images that have good meta - text, and descriptions that are
rich in
keywords but
not spammy (the difference between «nighttime stars painting night sky art sparkle» and «painting of a sparkling night sky»).
Your VA can
not only write blog posts that are
keyword rich (to help drive traffic to your website) but they can add appropriate images,
keywords and categories to create an excellent resource center for your clients.
It is important that your blogs are categorized well and that meta descriptions and title tags are descriptive and
rich with
keywords, but
not overdone.
This
keyword - based, list -
rich content will
not impress search engines or visitors.
a. XML Sitemap Submission b. Traffic Reporting that shows where people are coming from (a counter is
not enough) c. Domain validation through Google (available in their Webmaster Tools) d. Meta Data on each page of your site that you would like included on Google e.
Keyword rich content that reflects the approach and feel,
not just the practice area, of your law firm.
This isn't a case of innocently or mistakenly adopting a geocentric
keyword -
rich blog name.
or haven't created a
keyword -
rich headline, check out my post, How to Make Your LinkedIn Profile Professional Headline SEO - Friendly.
Since so many qualified candidates DO have fully - fleshed out,
keyword -
rich LinkedIn profiles but
not much else online, how much better do you think you'll look, if search results for «your name» bring up several more web pages with added information that will be useful to people assessing you?
Your resume doesn't capture attention within 10 - 15 seconds, with a
keyword -
rich, value - driven executive brand profile at the top.
They know when your resume is so
keyword -
rich it doesn't tell a cohesive story.
Submit a
keyword -
rich resume — Even if you are
not a good match for the job they posted, most recruiters will happily accept your resume to build up their candidate database.
However, because you're
not using your LinkedIn profile to apply for a position but rather to discover networking opportunities and employer / recruiter interest, your profile should be slightly broader in scope — and should still be
keyword rich, SEO optimized, and accomplishment driven.
If your resume isn't targeted,
keyword -
rich, and accomplishment based you will be screened out.
So remember, don't just copy and paste your resume; create a slightly broader,
keyword -
rich, and SEO - optimized profile that is easily searchable online by recruiters and employers.
Just like other search engines, online application systems are able to detect
keyword «dumps,» where your resume is so
keyword -
rich, that it doesn't tell a cohesive story — and your resume will be rejected.
In order to swim that channel during the screening process, your resumes and cover letters must
not only be
rich in
keywords and bring your accomplishments to the forefront; they must speak to the hiring authority.
Research shows that 79 % of self written resumes do
not use business English or the correct
keyword -
rich format in order to effectively promote one's skills and abilities.
So, if your resume is
not keyword -
rich / optimized for these systems, then you may never get an interview regardless of how qualified you may be for the job.
While
keyword -
rich LinkedIn will certainly help you to appear more frequently on medical sales and pharma recruiters» radars, getting noticed and picked from the crowd isn't easy.
You also may
not understand that, if your LinkedIn profile lacks a
keyword -
rich Professional Headline and Summary section, and has little or nothing in the Experience section, people viewing it will have very little meaningful information to help them assess you.
Creating an effective,
keyword rich ATS optimized resume is
not a simple matter of stuffing the document with as many words as possible.
• Completely employer - centered • Specifically tells the employer how you can make money for him •
Rich with accomplishments, measured in numbers and percentages (unless of course you have achieved something that can
not be judged in numbers and percentages) • Translates acronyms and technical jargon into plain text English • Contains
keywords that can be picked up by a resume screening algorithm your cover letter