Not exact matches
Through its rapacious little - to - no profit strategy, it has
not only challenged the supremacy of
traditional retailers like Walmart, but has also put downward price pressure on companies across the economy, most notably in
book publishing, where Amazon got its start.
I have worked in managerial
retail and have ordered stock from small, but well known
book wholesalers who DO
NOT accept returns, even on
traditional print titles, let alone POD.
But connecting with and conforming to the different requirements of so many
retailers is
not easy, and 50 - 90 % of
book sales are still print
books sold through
traditional retailers (percent varies depending on subject category).
Again, because self - published
books are usually
not sold in
traditional physical
retail settings where «shoppers» must be visually lured to products, a self - published
book cover design is important but secondary.
Whereas in
traditional publishing the first
book costs hundreds of thousands because there's a whole print run, and then on every single
book there are margins for the
retailer, distribution, publisher, agent, and so on — and if the
book doesn't sell out, there are further transport, warehouse, and pulping costs.
Q. Is there still advertising opportunities for Indie authors who want to pitch paperback
books but can't get any into
traditional retail stores?
All online
retailers that allow anyone to upload their
book for digital distribution should be held to a standard and it's
not that hard or difficult to implement if all parties agree, which are mainly the online
retailers, because let's face it, just as the
traditional publishing houses are the gatekeepers for any author who wants to publish their work through them, the online
retailers such as Amazon are the gatekeepers to online publishing.
People don't buy
books from
traditional retailers anymore.
Publication Studios doesn't conduct business the way
traditional book manufacturers or
retailers do.
I'm talking about short - form content that complements their
books, video material that's only offered on the publisher's site, and yes, even some full - length ebooks that aren't distributed through
traditional retailer channels.
Certainly
not every indie published
book will be a critical or
retail success; but that's true of
books published by the most mainstream of
traditional publishers.