With those same questions on my mind, I asked 18 of the internet's biggest
names in book marketing for their very best advice, and the results were surprising.
Some of the biggest
names in book marketing will be conducting these sessions and...
Here are 12 clever tips from some of the finest
names in the book marketing arena.
Some of the biggest
names in book marketing will be conducting these sessions and this will be a great way to increase your FQ (Facebook Quotient:)-RRB-
Not exact matches
A household
name in the
marketing world, hes sold more than 20,000,000
books.
It was the same year that a Harvard Business School «guru» by the
name of Theodore Levitt proposed
in his
book The
Marketing Imagination an outrageous notion: the real purpose of a business is not making profits but creating and keeping customers.
An institute bears his
name, two of his best
books were re-issued
in the late 1990s, Liberty Fund symposiarchs have dined out handsomely on him, and politicians (ever attuned to a rising
market) have ransacked his work for justification of their various Third Ways and Compassionate Conservatisms.
However, even after the
market for Brunner's
books in the English - speaking world wanes and his students have passed off the scene, and even when his
name is forgotten, Brunner's impact on American theology is likely to continue for a long time.
The Japanese American National Museum
in Los Angeles carries a
book of
names in its store to help out new parents
in their
naming quest, according to Leslie Unger, director of
marketing and communications there.
Since children love seeing their
name in print, there are tons of personalized
books on the
market.
You can find a lot of different baby
names books in the
market.
There are many types of diet drops on the
market today, and all work
in slightly different ways, but as the
name suggests, Pounds and Inches Drops are based on the famous
book Pounds and Inches by Dr. Simeons.
In the past I have also done
marketing, yes paid, work with Lara Briden's
book and for the My Moontime app, to
name a couple of relevant projects.
«The Honda Accord is one of the best values
in the American auto
market, and we expressed our admiration for the model by
naming it our Kelley Blue
Book Best Buy
in the hotly contested midsize car category,» said Jack Nerad, executive
market analyst and executive editorial director for Kelley Blue
Book's KBB.com.
New York, N.Y., (November 3, 2008)-- This week Publishers Weekly announced the Best
Books of 2008,
naming Jordan Dane's NO ONE HEARD HER SCREAM (Avon, Apr 2008) as best
in the Mass -
Market category.
In fact, Google may end up being one of the most influential names in both categories via its Android operating system and app market and its Google Books reading and purchasing platfor
In fact, Google may end up being one of the most influential
names in both categories via its Android operating system and app market and its Google Books reading and purchasing platfor
in both categories via its Android operating system and app
market and its Google
Books reading and purchasing platform.
I see a lot of people, even well - known people
in the
book marketing industry, that will offer other things
in exchange for a review, like «I'll put your
name in a raffle for this prize if you post a review.»
In other words, you are free to use your own publisher
name on your actual
book,
book marketing, etc..
The big
names he signed — Marshall, Cyrus, and Ferriss — all wrote nonfiction
books, and those were hard to sell
in the e-book
market alone.
Founded
in 1975 by a group of twelve publicists as the Northern California
Book Publicists» Association (NCBPA), the group changed its
name to recognize the
marketing functions its programs frequently feature and the breadth of its membership.
In the nonfiction world,
books on subjects with a niche
market — cooking, nature, hobbies, music, spirituality and travel, to
name just a few — fare best.
That way, you can use the endorsers»
names on your
book cover and
in all your pre-release
book review requests and
marketing materials.
«The pilot offers access to these brand
names and more, with the benefit of insight on what has performed best
in the consumer
market and what will generate the most circulation for Cloud libraries... Macmillan can benefit from our community of engaged collection development librarians who talk up great
books — old and new — across social networks.»
Digital publishing made the speed - to -
market incredibly fast, and just like other e-short platforms, Byliner was able to get quality non-fiction into the hands of busy readers with minimal delay, along with dedicated fiction works that were written expressly for snippet - like consumption from some of the top
names in books.
PW Elite Plus is a unique
book marketing service to help you grab the limelight with big
names in the
book publishing industry.
We're one of about a dozen bookstores now
in the country that have this — the official
name is Espresso
Book Machine, made by On Demand
Books and
marketed by Xerox.
In the end, the Reader store needs to lower eBook prices, build community, open a proper subscription based
book club, expand into foreign
markets and leverage their
name brand as a primary mover of growth.
In the weeks following the finalist announcements, Doris engaged in some aggressive «author platform» leveraging and social media marketing efforts, which paid off — her book was named the 2010 Outskirts Press Best Book of the Year, recognizing the best book we published in 2010, written by the author who demonstrated the best marketing muscl
In the weeks following the finalist announcements, Doris engaged
in some aggressive «author platform» leveraging and social media marketing efforts, which paid off — her book was named the 2010 Outskirts Press Best Book of the Year, recognizing the best book we published in 2010, written by the author who demonstrated the best marketing muscl
in some aggressive «author platform» leveraging and social media
marketing efforts, which paid off — her
book was named the 2010 Outskirts Press Best Book of the Year, recognizing the best book we published in 2010, written by the author who demonstrated the best marketing mus
book was
named the 2010 Outskirts Press Best
Book of the Year, recognizing the best book we published in 2010, written by the author who demonstrated the best marketing mus
Book of the Year, recognizing the best
book we published in 2010, written by the author who demonstrated the best marketing mus
book we published
in 2010, written by the author who demonstrated the best marketing muscl
in 2010, written by the author who demonstrated the best
marketing muscle.
13) Portfolio Elegant
Book Design reserves the right to use the author's final book cover design graphic as well as the author's name and the book title in the Elegant Book Design's portfolio and in Elegant Book Design marketing materi
Book Design reserves the right to use the author's final
book cover design graphic as well as the author's name and the book title in the Elegant Book Design's portfolio and in Elegant Book Design marketing materi
book cover design graphic as well as the author's
name and the
book title in the Elegant Book Design's portfolio and in Elegant Book Design marketing materi
book title
in the Elegant
Book Design's portfolio and in Elegant Book Design marketing materi
Book Design's portfolio and
in Elegant
Book Design marketing materi
Book Design
marketing materials.
Thomas Minkus, Vice President Emerging Media & English Language
Markets of the Frankfurt
Book Fair, was
named President of the New York office, and Riky Stock is serving as Vice President, responsible for the
Book Fair's cultural activities
in New York.
Given the NYT and USA Bestseller titles
in front of Meg's
name, I'd say her publisher must have done some pretty effective
marketing for her
books.
Combined
Book Exhibit is one of the most widely recognized and highly respected names in the publishing and book marketing commun
Book Exhibit is one of the most widely recognized and highly respected
names in the publishing and
book marketing commun
book marketing community.
Now only does it allow you to put your
name and
book title
in front of thousands of new people every day, but every review you write is linked to your customer profile (so if you haven't taken advantage of your customer profile to
market your
book, do that now at: www.amazon.com/gp/pdp).
Authors without a brand
name,
in particular, should be looking for targeted opportunities most appropriate for their
book, not broad, mass -
market approaches.
Archway Publishing has partnered with Publishers Weekly, a trusted
name in the publishing and bookselling
market to help give your
book a push
in the right direction.
The publishers
named in the lawsuit, who together control eighty - five percent of the
book market, are HarperCollins Publishers, Hachette Book Group, Macmillan Publishers, Penguin Group Inc., and Simon & Schuster Inc.; they are accused of illegally engaging in price fixing at best and near extortion at wo
book market, are HarperCollins Publishers, Hachette
Book Group, Macmillan Publishers, Penguin Group Inc., and Simon & Schuster Inc.; they are accused of illegally engaging in price fixing at best and near extortion at wo
Book Group, Macmillan Publishers, Penguin Group Inc., and Simon & Schuster Inc.; they are accused of illegally engaging
in price fixing at best and near extortion at worst.
Rebecca Smart said that she would expect the new Penguin / Random House to make serious use of the Penguin brand
in future
marketing, as the Penguin brand is the only brand
name in the industry that means, exclusively,
books.
Hi James... and all, After 14
books (2 just released), I'll have to admit that I'm still
in the Konrathian era — i.e., I haven't been very successful at self -
marketing (as opposed to self - publishing), but I follow Konrath's advice to write the next
book, hoping to build
name recognition.
Of course it's up to you, but factoring
in your writing career as an author of multiple
books,
marketing and branding, the best play here is to use your author
name or your chosen pen
name as your domain.
«I think it's going to absolutely have a negative effect on, particularly, the mass
market,» said Steven Zacharius, CEO of Kensington
Books, a publishing house whose imprints boast a number of of New York Times best selling authors including Fern Michaels, one of the most recognizable
names in romance.
She is now
in her ninth year of publishing the Weird & Wacky Holiday
Marketing Guide Your business marketing calendar of ideas which has been awarded the honor of becoming the # 1 marketing book on Amazon and named in Dan Poynter's Global eBook Awards under the category, Non-Fiction - Advertising / Marketing
Marketing Guide Your business
marketing calendar of ideas which has been awarded the honor of becoming the # 1 marketing book on Amazon and named in Dan Poynter's Global eBook Awards under the category, Non-Fiction - Advertising / Marketing
marketing calendar of ideas which has been awarded the honor of becoming the # 1
marketing book on Amazon and named in Dan Poynter's Global eBook Awards under the category, Non-Fiction - Advertising / Marketing
marketing book on Amazon and
named in Dan Poynter's Global eBook Awards under the category, Non-Fiction - Advertising /
MarketingMarketing / Sales.
Over 150 guests have been interviewed, including some of the biggest
names in publishing and
marketing, such as Michael Gerber (the E-Myth Factor), Michael Gelb (Think like DaVinci), Harry Beckwith (What Clients Want), and Michael Port (Book Yourself Solid) and David Meerman Scott (The New Rules of Marketing
marketing, such as Michael Gerber (the E-Myth Factor), Michael Gelb (Think like DaVinci), Harry Beckwith (What Clients Want), and Michael Port (
Book Yourself Solid) and David Meerman Scott (The New Rules of
MarketingMarketing and PR).
Word of mouth is still a huge part of
marketing — and if you've written a great
book this will be even more significant to your success — but getting your
name out there
in a crowded marketplace is more difficult, and that is why blogging and social media is highly recommended to authors.
Potential customers who recognize your
name from your
marketing endeavors who see your
name in the thumbnail may check out your
book.
She'd already made a
name as Nora, but there was no mention whatsoever of her
in the JD Robb
book marketing.
Having a
book with your
name on it will help establish credibility
in your field and indirectly
market your business through content
marketing.
Posted
in Book Marketing, Book Sales, Publishing Advice 9 Comments» Tags: book publishing advice, publisher n
Book Marketing,
Book Sales, Publishing Advice 9 Comments» Tags: book publishing advice, publisher n
Book Sales, Publishing Advice 9 Comments» Tags:
book publishing advice, publisher n
book publishing advice, publisher
names
As I have posted blogging and
marketing books in the past, it would be out of character for me to publish
books about household organization or politics using my own
name.
Even though the
name suggests that it is generally a
book, it is worded
in a
marketing, or persuasive tone that will at the end hint the reader to buy or at the very least make contact with your brand or business.
Authors lucky enough to get their
names on these lists are now deemed «bestselling authors» and, once earned, that tag can fuel
marketing hype on future
books in an attempt to repeat the process.