It typically costs much more to serve the needs of a broad, mass market of clients than it does
a narrow focused market.
Not exact matches
Specializing on just one target
market — corporate or social events — then
narrowing your
focus within that
market will help you become the event planner everyone seeks out.
The second way to create a USP with selling power is to
narrow your target
market and
focus on a specific
market niche.
In June he unveiled what he calls «40/20/10,» which is
narrowing P&G's
focus to its 40 biggest «category / country combinations» (such as laundry in China), its 20 largest innovations, and its 10 most lucrative developing
markets.
Unlike large companies with many stakeholders, a
focused entrepreneur in a niche
market has a leg up in building community by virtue of their common bond around a
narrow topic.
«As we look out over the course of the next 18 to 24 months, we will stay laser -
focused on taking the necessary actions to
narrow our gap to
market and drive sustained shareholder value.
But with the smaller
focus and
narrower market a crowdfunded project provides, it's absolutely possible to find success and, ultimately, acceptance from those you care about.
Arsenal Capital Partners is a specialized private equity firm that invests in the U.S. middle
market with a
narrow and deep
focus in two sectors, Specialty Industrials and Healthcare.
Other bond funds
focus on a
narrower slice of the bond
market, such as a short - term Treasury fund or a corporate high - yield fund.
If you don't believe your content
marketing plan will enable you to «own» the relevant conversations in your chosen niche, you may want to drill down and find a more
narrow focus where your content will have a bigger impact on the audience.
Narrowing down your target
market allows you to stay
focused on serving the clients that are the most profitable for your business — and take on even more clients just like them.
In addition, the
narrow focus of Canada's equities
markets in three sectors — financials, energy and materials — further reduces opportunities for diversification.
The ETFs chosen could
focus on broad
market indices as well as on
narrow niches or sectors.
The Timothy Plan Emerging
Markets A is down 1 percent this year, and the Epiphany FFV Latin America A, which has a
narrower geographic
focus, has lost 10 percent this year.
«We
narrowed our
focus to homes in Clintonville, even though the
market around here was hot and most of the houses were at the tippy - top of our price range.»
Amid OPEC supply compliance, WTI
markets are
focusing on dwindling inflow of Crude from Canada to Cushing due to limited accommodation on the Keystone pipeline.The disruption is providing a fillip to WTI prices while the stronger dollar has Brent prices falling and
narrowing the WTI - Brent spread.
Although the Dow Jones is a very
narrow - based index comprised of only 30 blue - chip stocks, it is nevertheless an important psychological indicator of the
market's health because it is the index the talking heads of the financial media typically
focus on in their daily chatter:
Religious organizations, in turn, come to
focus on a
narrower range of social functions and are likely to adopt
marketing strategies and formal bureaucratic procedures in order to compete effectively.3
I majored in
marketing at the University of Georgia and, in an attempt to
narrow my
focus and get experience in the hospitality industry, I worked as a recreation intern at a beach resort my last summer in school.
«It's less expensive because you're
marketing to a more
narrow target group,» Aronson said, «and you can really
focus the message.»
If OSTP aims to fund disruptive innovations, then the terms of these prizes or commitments should control for expectations around scale and instead
focus on the product's viability within a more
narrow market.
The booming private tuition
market is a symptom of the problem with an education system that is becoming too heavily
focused on attainment in exams and tests and in a
narrow range of so - called «core» subjects.
As Tucker points out, «none of these jurisdictions — Finland, Japan, Ontario (Canada) Shanghai (China) or Singapore — is
focused on the pursuit of
narrow test results,
market - based reforms, a deskilled teaching force presumably motivated by threats of firing, or a competitive approach that sets up some schools, teachers, and, consequently, students as winners, while setting up others as losers.»
O'Brien's article took a much
narrower view of the issues facing publishing by
focusing on a single e-reader and comparing it to the traditional book publishing
market:
My general philosophy with all book
marketing is to start very
narrow and
focused, exhaust all your options with that
narrow and
focused approach, then move on to the next opportunity (theme) or audience.
Pick a potential reader and
narrow your age range of 10 years in order to
focus your book
marketing efforts (micro-
focus).
Since most of our time as authors needs to be
focused on writing, this book
narrows not only the scope of effort spent on
marketing, but precisely what to do with each tool in the author's
marketing toolbox - building a mailing list, how to build a mailing list, social media, website management and how to use all of those in harmony.
There are also numerous emerging
market ETFs that can give investors broad diversification to a number of countries or
narrow focus to a single country, says Zamorano.
The rest of these ETFs are just high priced index funds that
focus on
narrower and
narrower securities
market segments.
It pays to stay out of
narrow -
focus, faddish funds, all the more so if they've come to
market when the fad dominates the financial headlines.
Both mirror, or track, the performance of major stock
market indexes as opposed to
narrower ones
focused on resources or themes, such as solar power or biotech.
Can your retirement plan really survive the increased risk that comes from
focusing on a
narrow subset of the global capital
markets?
To be fair, whatever affects the overall bond and equity
markets affects all of BlackRock's business but to be hyper - concerned about one ETF is too
narrow of a
focus.
We
narrowed it down by
focusing on U.S. - listed stocks with
market capitalizations of more than $ 2 billion.
So this very small niche
market is left to the very few investors that have
narrow focused expertise with the underlying securities that the closed - end mutual fund holds.
We feel keeping this
narrow focus is about the only way security selection and
market timing can produce benefits after transaction costs.
Funds with a consistently
narrow focus on a single country, group of countries or single region within the emerging
markets will be excluded from the category.
Specialty and sector funds
focus on a
narrow segment, sector, or region of the
market.
A
narrow focus will allow you to spend more time adding to your knowledge base and you will invariably have more energy to put toward
marketing and networking efforts.
This is in part because they must adopt a
narrow focus to the work they offer and the
markets to which they offer it; accordingly, they need to dig deeper and deliver richer content to a smaller and more specific audience.
Your
market needs to know what you're exceptional at, and that's why your
focus should
narrow.
But keep this in mind: You can start by simply
narrowing the
focus of your
marketing — you don't have to turn down clients in other practice areas.
My job search started out pretty
narrow — only
focusing on
marketing jobs in publishing.
You should be aware they are in the the process of expanding into a new
market, rolling out a new technology,
narrowing their product
focus, upgrading their global systems, or whatever.
Jason's flagship Swing Trading newsletter will help you
narrow the
market every single day to
focus your attention on only a select few small cap stocks with the most profit - potential.
Narrow focus on
marketing strategy, global outsourcing, and product partnering.
And as you learn more about your target
market,
narrow that
focus to «several towns — a small radius,» he recommends.
Focus on
narrow & deep vs wide & shallow
marketing.
«We have also
narrowed our
focus, which will now be entirely directed towards our core, high - density urban
markets,» says Neithercut.
It's a series of techniques that involve
narrowing your
focus and
marketing efforts, versus more traditional approaches like casting a wide net.