The author's book was very
narrowly focused, and he was wondering whether it might be a good idea to conduct a radio book promotion campaign that consisted of calling into radio shows that were discussing his book's
topic.
Marla, then writing as Equity Private, started out with a
narrowly focussed blog about the «sardonic memoirs of a private equity professional,» but gradually expanded to cover only tangentially related
topics like the role of government, economics, philosophy, literature, art, duelling, card sharping and cargo cults (the implications of which won't be lost on most readers).