A good inbound link comes from an authoritative website, and uses
natural anchor text.
Natural anchor text means you're not just hyperlinking keywords left and right.
Instead, focus on using
natural anchor text that would make the most sense to your readers.
Not exact matches
Instead, try to keep your
anchor text natural by spreading it across your inbound links in the right proportions (more about this below).
As I mentioned earlier, if you want a
natural link profile, you have to diversify
anchor text.
It became able to detect how «
natural» a link was, and took a more
natural approach to evaluating
anchor text, which could previously be stuffed with keywords to improve a relevance score for those targets.
I fully agree with you that link building now needs to focus on being
natural, from the page it's on from the position it is in, to the
anchor text you use and to the rate the profile is grown.