That's why natural ingredients trends in the pet industry have led to an increase in the variety of
natural grooming products on shelves.
Making sure pet owners understand the benefits
of natural grooming products and how they work is incredibly important, insiders said, especially because inaccurate information continues to spread.
Many manufacturers are looking beyond guidelines and considering how regulations
for natural grooming products would benefit the industry.
To successfully
sell natural grooming products, retailers must also recognize that the ethics and culture of a manufacturer can translate into increased sales from customers who share these values.
How you
set natural grooming products apart and identify them in your store will also make a difference.
Retailers can achieve success with
natural grooming products by understanding what ingredients and phrases stand out to consumers who are shopping this category.
Or you can use the Earthbath
All Natural grooming wipes, take care of the mess, and leave both your dog, and your hands moisturized at the same time.
When the thought of bathing your GSD leaves you running for the hills, there's only one other solution — the Earthbath All
Natural grooming wipes.
Natural Desire «Consumers are looking for
natural grooming solutions more than ever,» says Debbie Guardian, founder and owner of Opie & Dixie.
Though customers are savvier these days, retailers and groomers said educating owners
about natural grooming products remains important.
To remain relevant with pet owners, retailers must connect with consumers who treat their animals as family members by showing they care about seemingly small details that have a big impact — such as
quality natural grooming solutions.
People are
seeking natural grooming products for themselves and for their pets, says Steven Shweky, president and CEO at Fetch... for Pets!
Walsh: The demand for
more natural grooming products stems from more educated customers, increased availability of natural products and people's love for and desire to protect their pets.
Tropiclean, located in Wentzville, Mo., has been
manufacturing natural grooming products for over 20 years, says Derrik Kassebaum, president of sales.
Natural has gone mainstream, providing independent retailers with an important advantage over the mass merchants who tend to be less nimble and therefore not as quick when it comes to
incorporating natural grooming products into their assortments.
Natural Considerations
Offering natural grooming products is a good move, says Derrik Kassebaum, vice president of sales for the Tropiclean Corp, manufacturers of the Tropiclean brand, headquartered in Wentzville, Mo..
With the stronger push to cater to senior pets, Joli - Coeur seeks out
reputable natural grooming products that meet their age - related needs.
Customers at Hound Dog + Cat Food and Supply are really open to learning about the
different natural grooming products the store carries and purchasing the safest, most natural products for their pets, said Martin.
To ensure retailers only have the
best natural grooming products on their shelves, Gleason recommends they actually try the products out for themselves.
For retailers that
offer natural grooming services, Vancouver, British Columbia, Canada - based Thera - Clean offers microbubble technology.
Pura Naturals Pet's president and chief merchandising officer, Beth Sommers, recognizes the importance of
providing natural grooming products that are also antibacterial and antifungal.
Pet owners are seeking certain ingredients and avoiding others when they buy shampoos, conditioners and
other natural grooming products.
«The ingredients trending
in natural grooming are very similar to the ingredients trending in natural human products,» says Steven Shweky, president of New York City - based Fetch... for pets!
Elizabeth Lisella, owner of K - 9 Bath & Body in Nesquehoning, Pa., also finds that while they incorporate manufacturer - provided posters and merchandise holders, it's the employee enthusiasm
about natural grooming products that sells the most.
A Natural Approach to Merchandising Once retailers have a variety of high -
quality natural grooming products on the shelves, the next step to capitalizing on the category is merchandising.
Connor's company is called Riff Raffs and he want to offer a range
of natural grooming products including a dry shampoo for men, which currently does not exist on the market.
Brian Collier, creative marketing and public relations coordinator
for natural grooming products manufacturer Tropiclean, agrees that it is the unique ability of small - format pet stores to provide a high level of customer service that has made natural products a perfect fit.
«There has been a growth in the quality of rinse-less solutions like a foam or a powder - type solution in
natural grooming products,» she said.
For best results, seek out
natural grooming products with no added artificial fragrances.
A beautiful colour if you just want to have
a natural groomed look or even if you want something specifically for interview or for work.
Brushes can have wood handles, rather than plastic, and should be part of a pet store's
natural grooming product mix, as should combs made from bamboo and bathing mitts made from natural fibers, such as cotton.
PB: What does the future hold for
the natural grooming product category, and for Pure Puppy?
That's good for both manufacturers and buyers, according to Jill Taft, founder of Logic Products (booth 4250) which manufacturers the Barklogic line of
natural grooming products.
More than luxurious spa treatments for well - pampered pets,
natural grooming products are often practical products that serve a greater purpose.
«Retailers need to educate their staff about the benefits of
natural grooming products and how to discuss these benefits with customers.»
Phrases with «natural grooming»