In an effort to keep these customers, manufacturers
of natural litters continue to innovate their products by providing the conveniences of traditional litters.
A growing number of cat owners are looking
for natural litter products that are sustainably sourced and free of harmful ingredients.
You may also want to experiment
with natural litter made with corn, pine, wood pellets or wheat.
I can't seem to find anything that definitely says how
well natural litter works with this or any other self cleaning litter box.
Typically,
most natural litters must only be changed daily; many clay - based products must be changed several times a day.
This is a great litter to introduce to young kittens and to train them with if you want them to get used to
using natural litter right from the get go.
«We see this developing from the customer side as more and more mainstream retailers are focusing
on natural litter sales,» he says.
Marketing materials provided by manufacturers are especially helpful in educating consumers
about natural litters — particularly when store employees aren't on hand to explain the products to the customers.
Traditional litters continue to hold a significant share of the market, but the trend
toward natural litters is growing.
«The usage cost of
natural litters compared to cheaper clay litters is comparable due to less waste and the need to use less product,» he adds.
Pattie Boden, owner of Animal Connection in Charlottesville, Va., has noticed a trend in unscented brands
in natural litter due to the fact that many cats are sensitive to essential oils.
«World's Best Cat Litter is the No. 1
selling natural litter in the U.S., and we know customers worldwide want sustainable choices.
«
Non-clumping natural litters like paper or wood are often far more effective in odor control than conventional non-clumping clay and often an excellent value based on the volume of material and overall absorbency,» Reid says.
The smell of freshly turned soil is a strong stimulant for a cat to eliminate their wastes - so maybe just make it easier for them to do that and give them a nice
natural litter tray to work with!
In response to consumers who have
tried natural litter with little to no success, however, Equustock offers a solution — the Guardian Angel Pine Cobble that mimics the texture of traditional litters.
Increased shelf space devoted to litters containing sustainable natural raw materials, such as wheat, pine, paper, wood or corn, has alerted consumers that they need to seriously consider
natural litter products.
«As consumers become more conscious of what they bring into their homes, they are looking to retailers to provide more
natural litter options to fit not only their needs but the needs of their cats,» says Yamamoto.
If the consumers take the time to learn about the benefits of natural cat litter, they find that
natural litters perform as well as or better than our clay competitors.»
Some users note, however, that this formula tracks a little more than other
natural litters due to the size of the granules.
OurPets
Switchgrass Natural Litter Switchgrass Natural Cat Litter with BioChar, from OurPets, is a biodegradable, all - natural, sustainable, non-food alternative to corn - or wheat - based natural cat litters.
«With the challenge of keeping consumers shopping in brick - and - mortar stores,
natural litters give retailers the chance to educate their consumers on a one - on - one basis,» says Broders.
Consider trying one of the new
natural litters from ökocat which have all the important benefits that mean the most.
Natural litters provide benefits to you, your cat and the environment because they are made from sustainable resources and are fully biodegradable, unlike clay litters.
«
Natural litter continues to grow as more and more consumers are making «green» choices for home and family, including their pets,» said Leslie Ellis, consumer communication manager for Healthy Pet in Ferndale, Wash. «This trend is growing even faster in independent pet stores, where associates have the best chance to educate the consumer on the benefits of natural.»
There was definitely a push taking shape behind
natural litters at GPE, which could signal heavier promotion and growing product lines in the months and years to come.
The company, which uses wood in its cat litter products, launched Timber Fresh, all -
natural litter designed to provide excellent odor control, invoke a woodland feel with the power of Hinoki cypress, and resist bacteria and mold without the use of harsh chemicals.
Litter is a necessary fixture in any cat owner's home, and socially conscious consumers are reveling in the number of
natural litters available on the market today.
«We received both at the wonderful inaugural L.A. Feline Film Festival because Pioneer Pet gave out SmartCat All
Natural Litter samples while raising money for our organization.
«Guides that show consumers the difference
between natural litters and clay litters would be a great addition to the litter aisle so consumers understand the difference between the categories,» she said.
The SmartCat All
Natural Litter Training Award Sponsor: Pioneer Press Winner: Dusty Rainbolt, The Healthy Cat 2017 Calendar
Jennifer Lord, owner of Martin's Paw Mart in Elkhart, Ind., said customers have just started asking for
natural litter so the store is revamping its litter strategy.
Jane Wasley, brand manager for Healthy Pet in Ferndale, Wash., said the growing popularity of
natural litter demonstrates both consumer demand for natural, high - performance choices and retailers» better understanding of cat litter trends and the expectations of today's cat owners.
«Our research clearly reports that
natural litter represents about 10 percent of the dollars spent on cat litter each year,» says Henman.
While the bag has changed the litter inside remains the same offering the superior performance you have come to expect from Next
Gen natural litters.
The Arm & Hammer Clump &
Seal Naturals Litter is lightweight and specially made for homes where multiple cats reside.
World's Best Cat Litter ™ expects both participating shelters to receive thousands of pounds of all -
natural litter based on the success of previous rounds of GiveLitter ™.
«Healthy Pet is very proud to partner with unleashed to bring cat loving consumers a unique and
innovative natural litter exclusive that offers exceptional performance.
If you hate the waste and dust created by standard clay litters,
then natural litters are a more eco-friendly and healthy option for everyone (even if they aren't always as effective as clay).
ökocat ™ Featherweight Clumping Wood Litter will be the sixth formula in the ökocat
™ natural litter family, which offers consumers the benefits of being all - natural and eco-friendly, while being extremely lightweight (a trend that continues in popularity).