Not exact matches
The Cheerios maker is throwing an $ 8 billion bone at the
natural -
pet -
food producer to beef up
sales to furry darlings.
In his former role as
sales director - Europe, Middle East, and Africa for MPM, a Manchester, England manufacturer of household and personal care products, Ratcliff was instrumental in leading the growth in
sales of their
natural pet food brands in the UK
pet food trade.
Leading Brand with Loyal Consumer Base in Early Innings of its Growth: BLUE has one of the strongest brand equities in the
pet food market and is the number one brand in the Wholesome
Natural category with retail
sales of four times the next largest Wholesome
Natural pet food brand.
Among the most powerful
sales drivers of
natural and holistic dog
food, of course, have been
pet parents themselves.
BLUE is the number one Wholesome
Natural pet food brand in the U.S. with $ 1.275 billion in net
sales and $ 319 million in Adjusted EBITDA for fiscal year 2017, representing an Adjusted EBITDA margin of 25 percent.
For example,
natural products now represent more than 70 percent of all
pet food sales, but citing this claim alone is no longer enough to stand out.
Obviously, not every retailer has an experience like this one, but if they are armed with the right knowledge, they can properly explain the benefits of
natural food and make a meaningful
sale that could change the life of a
pet for the better.
Natural food and treat products continue to make up the majority of nutrition product
sales in
pet specialty — 71 percent in 2017, according to GfK.
Hill's Science Diet has had declining
sales, because people are moving away from «lab - engineered»
food and moving toward
natural foods for their
pets.
Pet
food toppers, enhancers and mixers with
natural ingredients are a great way to boost
pets» nutrition and retailers»
sales.
Premium priced
pet foods, organic dog
foods, and
natural dog
foods have also been in higher demand in recent years, which is driving up the gross
sales of the market.
# 4
Natural Balance - a
pet food made at the South Carolina plant has laid - off in store representatives (part time employees that provide
sales information to customers in national retail
pet stores) until further notice.
The data indicates that
natural products accounted for 67 percent of all
pet food and treat
sales in
pet stores in 2014.
Interestingly, the much - discussed «
natural» trend in
pet food is almost exclusively a U.S. phenomenon, with
natural SKUs accounting for 69 percent of all dollar
sales in the
pet specialty channel.
«The
natural pet food category has been in a state of constant change ever since its creation, with no signs of slowing down anytime soon,» says Todd Wigert, vice president of independent sales for Natural Balance Pet Foods, Inc., in Burbank, Calif. «Consumers are always looking for the next new thing for their pets, whether it is a new format such as raw or dehydrated foods or diets with unique ingredients and inclusions.
natural pet food category has been in a state of constant change ever since its creation, with no signs of slowing down anytime soon,» says Todd Wigert, vice president of independent
sales for
Natural Balance Pet Foods, Inc., in Burbank, Calif. «Consumers are always looking for the next new thing for their pets, whether it is a new format such as raw or dehydrated foods or diets with unique ingredients and inclusions.
Natural Balance
Pet Foods, Inc., in Burbank, Calif. «Consumers are always looking for the next new thing for their
pets, whether it is a new format such as raw or dehydrated
foods or diets with unique ingredients and inclusions.»
According to the data collected from the company's U.S.
Pet Retail Point - of -
Sale Panel, which represents more than 11,000
pet stores, dollar
sales of grain - free
natural pet foods grew by a healthy 24 percent between Oct. 2014 and Sept. 2015.
«Because consumers are looking more closely at their own
food ingredients, they have begun looking deeper at their
pets»
food, too,» says Heather Govea, executive vice president of
sales and marketing at
Natural Balance Pet Foods.
Regarding the challenge of incorporating high - protein ingredients into organic
pet food, Dan Schmitz,
sales manager of KLN Family Brands, parent company of
Natural Planet Organics, explains, «As a manufacturer, we are very limited to certified organic protein sources, as fish and many animal protein sources are unable to be raised organically from a certification standpoint.
Rob Cadenhead, vice president of
sales and marketing for Performance
Pet Products, a Mitchell, S.D. - based company, which makes Spring
Naturals brand
pet food, says that some
pet owners have found that switching to a grain - free diet improves their
pet's overall health.
According to GfK, while
natural SKUs accounted for more than 72 percent of dog
food and treat
sales in
pet specialty stores,
natural products for felines were a bit less robust, with just over 45 percent of the market share.
«We see several trends dominating the market today in terms of increasing demand and
sales — grain - free foods and foods with added beneficial nutrients like prebiotics and probiotics,» says Hon. «Sales of natural pet foods are outpacing the greater market segment, and within that, grain - free foods are rising even faster with a projected 65 - percent gain this
sales — grain - free
foods and
foods with added beneficial nutrients like prebiotics and probiotics,» says Hon. «
Sales of natural pet foods are outpacing the greater market segment, and within that, grain - free foods are rising even faster with a projected 65 - percent gain this
Sales of
natural pet foods are outpacing the greater market segment, and within that, grain - free
foods are rising even faster with a projected 65 - percent gain this year.
Cat owners who come in looking for a
natural cat food are generally consumers who understand the value of being healthy and make a conscience effort to purchase natural products for themselves, as well as their pet, says Heather Govea, vice-president of independent sales and corporate marketing at Natural Balance Pet Foods
natural cat
food are generally consumers who understand the value of being healthy and make a conscience effort to purchase
natural products for themselves, as well as their pet, says Heather Govea, vice-president of independent sales and corporate marketing at Natural Balance Pet Foods
natural products for themselves, as well as their
pet, says Heather Govea, vice-president of independent
sales and corporate marketing at
Natural Balance Pet Foods
Natural Balance
Pet Foods, Inc..