But since most eBook publishing involves authors whose chances of landing traditional media coverage is
necessarily limited (for now, anyway), it's
good to know that eBook promotion doesn't mean fewer book
publicity opportunities.
And while that strategy may seem reminiscent of the scene in Miracle on 34th Street where Macy's gets
good publicity because Santa is referring customers to other department stores, Sheridan's motives are not
necessarily as altruistic as the jolly old elf's.