Sentences with phrase «negative brand perception»

This article discusses the common pitfalls of employee actions that cause negative brand perception, and how to avoid them.

From past experience, Telstra knew that a poor or confusing migration experience would adversely affect their customer advocacy scores, lead to negative brand perception, and result in costly help desk call volumes.

Not exact matches

The perception tracker measures if respondents have «heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.»

«Retail brands often take a hit with negative consumer perceptions when they decorate for Christmas too soon,» marketer Linda Duke warned in an NBC News interview.

The results seemed to align mostly along political party lines, but with a twist: while consumers who affiliated as Democrats felt more positive about the brands, Republicans didn't change their perception, and independents actually steered negative.

However, in measuring overall consumer perception, none of the 17 partner brands which broke ties with the NRA that YouGov BrandIndex tracked has moved in a statistically significant way, which may indicate American consumers applying equal positive and negative pressure, depending on their politics and position on gun control.

This ubiquitous greeting card brand turned around strongly negative perceptions into glowing recommendations purely on the back of its active social listening.

For consumer perception scores, YouGov BrandIndex measured Budweiser with its Buzz score, which asks respondents «If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»

The exit of Mr. Zimmer, the long - time face of Men's Wearhouse advertising, appears to have caused the brand to dip into negative perception according to YouGov BrandIndex.

«This negative tone is starting to negatively impact our guest perceptions of the brand and undermines the good and honest intentions of our restaurant owners, their team members and our employees who are all working day to day every day to do the best for the guests and the brand.»

Using YouGov BrandIndex, which tracks consumer perception of brands daily, we see that Sainsbury's far outstrips Tesco on Buzz, which measures whether people have heard anything positive or negative about the brand in the media or through word of mouth.

YouGov BrandIndex used its Buzz score to measure perception, which asks respondents, «If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»

With many of the chain's restaurants housed in older buildings, Abt says Huddle House understood that it needed to keep them updated or else they would eventually have a negative impact on guests» perception of the brand.

The challenge for frozen food brands, and indeed government, is to better educate consumers as to the health and sustainability benefits of frozen food to overcome negative perceptions, and drive greater usage of the freezer to reduce food waste.

There is significant opportunity in improving protein quality on - premise in terms of increasing traffic, brand equity, purchase intent and willingness to pay more per item, as well as reversing restaurant avoidance due to negative protein quality perceptions

Negative branding shaped by years of negative perceptions, many of these attributable to poor customer experiences — unresponsiveness, lack of transparency, and top - down bureaucratic decision - making, to name a few — has parents, and not their children, in search of schools that are committed to listening and attending to theiNegative branding shaped by years of negative perceptions, many of these attributable to poor customer experiences — unresponsiveness, lack of transparency, and top - down bureaucratic decision - making, to name a few — has parents, and not their children, in search of schools that are committed to listening and attending to theinegative perceptions, many of these attributable to poor customer experiences — unresponsiveness, lack of transparency, and top - down bureaucratic decision - making, to name a few — has parents, and not their children, in search of schools that are committed to listening and attending to their needs.

And just like now, the way your law firm uses social media — including your response to positive and negative comments on Facebook — will do a lot to influence your firm's brand perception among social users.

While Fitbit is one of the leading names in the tracking industry, many people still have a negative perception of the brand because of their past (voluntary) recall of the Fitbit Force.

Among them, it showed that an ad evoking negative feelings, such as anger or fear, can affect the ad that follows in terms of ad evaluations, brand perceptions, and purchase intent.

All these experiences add up to create a negative perception of not only the employer brand, but the company itself.

Quality Matters Sixty - two percent of consumers are more likely to have a negative perception of a brand with a low - quality video experience.