Not exact matches
All of our examples thus far have featured the traditional
use of
negative keywords — eliminating extraneous queries that are irrelevant to your product or service.
When
used correctly,
negative keywords can help you save the budget for the best quality searches.
Ad - group level
negative keywords can be
used to gain greater control over your AdWords campaigns.
AdWords allows you to
use negative keywords as a way to exclude
keywords that are not a good match for your product.
Another mistake people make is not
using negative keywords.
Inspiring article to
use longtail, we understand such
keywords gives good traffic but at some point can it be
negative (copied content) to
use 7 - 8 longtail in same article as they can be on other sites also.
Usually I recommend
using broad match when you want lots of traffic and you have the time to regularly add
negative keywords (see step 8 in my increase your AdWords ROI).
However, when you
use Phrase match, you need to make sure you include
negative keywords.
I hadn't had
used negative keywords earlier when I started but later on did make
use of
negative keywords but after that my traffic started to fall.
These queries need to be eliminated from all accounts and can most easily be eliminated
using account wide
negative keywords.
Also, I think its worth mentioning
using negative keywords to filter
keyword ideas that are not related with the topic we are researching.
Tip: You should
use Google's search query (or
keyword detail) report to identify new
negative keywords, but take care to specify match type.
When you
use their simple selection / checkbox tool to indicate
negative keywords from within the reporting screen, all
negatives are automatically added in exact match.
Using broad match was the easiest way but without having
negative keywords hard earned bucks can not bring revenue.
Finally, you should always
use Google's search query (or
keyword detail) report to identify new
negative keywords.
With this «protective»
use of
negative keywords, you're making sure Google doesn't get sloppy and serve anything but the perfect ad for your searcher.
Adgroup - level
negative keywords, on the other hand, can be
used to protect certain adgroups and ensure control over which chunks of the account are serving for given terms.
If you're
using anything else other than pure exact matches, arguably the most important match type in your campaign is the
negative keyword.
WebVisible found that campaigns with the highest number of leads per campaign dollar
used between 1 to 5
negative keywords, combined with the right number of long tail
keywords.
Use the
negative keyword functionality to filter them out and surface the right
keywords.
Since the tool was
using Google's search algorithm to come up with related terms, you could feel confident that you could build a comprehensive list of
negative keywords in minutes.
If you haven't tested
using negative keywords for your campaigns, I highly recommend doing so in the near future.
Using negative keywords is an important strategy for keeping less qualified searches from triggering your PPC ad.
- This report can be
used to identify potential
keyword that could be added to your
negative keywords list.
An attorney looking to attract Chapter 7 or Chapter 11 bankruptcy cases, for example, might
use «child custody» and «divorce» as
negative keywords to ward off family law cases.
- Opportunity to
use negative keywords.
The second way to create
negative keywords is to
use the Google
keyword tool and look for words that might be semantically related to your product but are in actuality not at all related.
If you plan to
use the same set of
negative keywords in multiple campaigns, add them to a Campaign Negative Keyword list under the Control Panel And Library
negative keywords in multiple campaigns, add them to a Campaign
Negative Keyword list under the Control Panel And Library
Negative Keyword list under the Control Panel And Library section.
then
use these ideas as
negative keywords.
If you are a local business and want to make sure that you are paying for the right type of clicks in your AdWords or PPC marketing campaigns, then consider
using one of the
negative keyword lists that I've provided below.
Keywords Dating Apps Tinder Bumble Should I
Use Dating Apps The
Negative Effects of Dating Apps Self Mastery Dating Women Attraction Relationship Advice Your Best Self Giving over Desire Online Dating.
Another great way to control your spend and not waste money on irrelevant
keywords is to
use negative keywords.
For instance, if correspondents speak of a company takeover, lawyers who
use the search
keyword «takeover» risk false
negatives (relevant documents that are not retrieved because they aren't responsive).
In the legal industry, we've found that proper
use of
negative keywords is crucial to a successful strategy.
If you
use the
keywords that are not specific or not effective enough to present your talent, then it would have a
negative effect on your job application.
The company will focus on
keywords that surface in your
negative reviews and aim to counter those with positive stories
using the same
keywords.