The film considers how individuals — the artist is one of its protagonists —
negotiate complicated feelings of love and hate for commercial objects and how features such as touch and 3D resonate directly with the user's emotions and imagination.
If divorce becomes inevitable, the couple and the business will have already
negotiated a way to avoid the cost and uncertainty of divorce court proceedings for their business before the
feelings of mistrust and fear, which divorcing couples usually have,
complicate the decision.