The point is that after decades of touting his business acumen, his ability to
negotiate tough deals and spot good investments, and after spending this entire campaign season arguing that he's qualified for the presidency based on his skills
in the
market, Trump nonetheless has an investment record that at best roughly matches and at worst underperforms the
market.
In the past traditional publishers would give the author around 10 %, she says,
negotiating a
tough contract as they were the only route to
market, with advances that were getting smaller.