People Places Plants Magazine Inc. (North Yarmouth, ME) 12/2002 — 03/2006 Director of Sales & New Business Development • Founded Mid Atlantic Horticulture magazine and built advertising revenue to 1 million annually • Increased distribution from zero to 100,000 - plus subscribers through effective sales, marketing, and customer service • Designed and implemented new sales tools including company media kit, company presentation, and rate structure •
Negotiated all national sales contracts for multiple insertion orders • Coordinated sales and promotion efforts
consisting of mass mailings, television promotions, trade shows, and focus groups • Created diverse
strategies to increase advertising revenue flow into new markets and enhance brand awareness • Managed all new national accounts and renewals at a 95 % annual percentage rate
• Managed talent acquisition programs for multi-billion dollar companies across the United States • Clients included Yahoo!, Microsoft, Tumbleweed Communications, BEA, & Aderactive • Responsible for designing and implementing comprehensive recruitment and training programs • Trained and led staffing team
consisting of recruiters, sourcers, coordinators, and schedulers • Offered guidance in recruitment, interview, negotiation, and training best practices • Developed execution plans offering metrics, hiring goals, and improvement
strategies • Evaluated company staffing model, identified needs, and recommended remedial measures • Interacted with company CEO's, Presidents, and other members of senior leadership • Partnered with HR, Development, and other company departments to best meet company goals • Significantly cut personnel costs and turnover rate through recruitment of career employees • Recruited, interviewed, screened, and filled positions from entry level to senior leadership •
Negotiated and finalized compensation packages and job descriptions • Managed complex personnel issues during company acquisitions and mergers • Responsible for ensuring that recruitment procedures empowered underrepresented groups • Authored reports detailing cost per hire, turnover ratios, and retention statistics • Utilized online and in - person recruitment tools and methods to attract best possible candidates • Developed working knowledge of varied professional fields to best fill positions • Built strong, long - term relationships with industry leaders across multiple professions • Cultivated sourcing pool for technology, sales, marketing, and other professional skill sets • Maintain strong ties to leading colleges and universities for recruitment purposes • Performed all duties in professional, efficient, and effective manner