This is also complicated by an increasing prevalence of winner - takes - all
network effects in what's become a digital / software - driven world — to win the prize, and / or feed the «flywheel» (
lower prices means greater volume
means lower prices...), many companies are willing to accept short / medium term reduced profitability, or even losses, as they seek to capture much larger future profits.
«Those
lowest prices mean we continue to stimulate inbound and outbound traffic and allocate capacity to cover unserved routes, further diversifying our
network and consolidating our position at London Luton.