BCG's
new Brand Advocacy Index shines a spotlight on the brands that consumers are talking about the most.
Not exact matches
We've seen a
new type of loyalty arise, called reciprocal loyalty, in which not only are customers loyal to a
brand through
advocacy and
brand support, but the
brand is also investing back into the customer through rewards, personalized experiences and customer service.
Implementing a structured employee
advocacy program will leverage the social network (and
new positive Facebook currency) of your employees as they share your
branded messages to their Facebook news feed, groups, and associations.
As a social and digital media strategist for more than eight years, I have helped
brands, businesses and nonprofits use
new media tools,
advocacy tactics and storytelling to compel action, raise awareness and grow revenue.
Vladimir Putin's chief internet advisor also sent ripples through cryptosphere when he announced the formation of a
brand new cryptocurrency
advocacy group and blockchain earlier this week.
The NVAR
branded the guides with a
new «green» logo it developed and will use the guides to enhance its smart growth
advocacy efforts.
«The learning unfolds through a series of exercises that cycle through the principal topics of sales, marketing systems, business planning, and
advocacy of the company's values and its
brand, returning time and time again to each, requiring that participants recall what they have learned earlier and apply it in a
new, enlarged context» (242).