Sentences with phrase «new brand categories»

Not exact matches

You might have heard of Foursquare, but if you're not using it for business, you're missing out on a powerful marketing and engagement tool that can help any business — large or small — tell its brand story to an entirely new category of consumer.

Truly Sparkling is a newer brand by Boston Beer that is aiming to tackle the emerging hard seltzer alcohol beverage category.

Under Armour, which generated nearly $ 4 billion in sales last year, has reported consistent double - digit sales growth as it expands into new product categories, places a bigger bet on the women's market, and sees stronger brand interest with key athlete endorsement deals including NBA star Stephen Curry and golfer Jordan Spieth.

Luckily, Mote's facility is brand new and designed to withstand a Category 5 hurricane.

New device categories, such as 2 - in - 1s and Ultrabooks, however, have proved those brands wrong.

«Much like Lululemon Lab, Nike, and Moncler, we consider ourselves to be part of a new category of performance brands that sits above the status quo.

«It's complex, and over the years they have added many new brands and categories.

The popularity of the beverage category has resulted in hashtags (#brosé for bros that like the drink), fad brands (White Girl Rosé), and celebrity - backed extensions (the new rosés from actress Drew Barrymore).

There are also vertically integrated and direct - to - consumer brands such as Frank & Oak and BRIKA, which have introduced customers to specially curated merchandise for new and emerging retail categories — whether it's on a monthly subscription basis, or through an immersive in - store retail experience.

«Airbnb and the OTAs are coming for our children,» says Ian Schrager, the hotelier who virtually invented the boutique lifestyle category with Morgans hotels in the 1980s and who's now collaborating with Marriott on a new hotel brand called Edition.

The last bit of the Consumer Decision Journey I haven't yet mentioned is the possibility of nudging users into a «loyalty loop» where they no longer re-consider new brands before each purchase (within a specific product category) and stick to your brand for all similar future purchases.

Before brands license products into new categories they need to conduct market research, including a review of secondary research, focus groups, interviews and field surveys to clearly understand what consumers believe about the brand and what their expectations are.

Each category should then be evaluated on the prominence of brand associations, favorable associations inferred by the extension and uniqueness of association from the new category.

Shel is an international speaker, transformational business consultant, and the multiple - award - winning author of ten books, including the long - running category bestseller Guerrilla Marketing Goes Green and the brand new Guerrilla Marketing to Heal the World (both co-authored with Jay Conrad Levinson, Father of Guerrilla Marketing).

The retailer became the category leader by moving yard and garage sales online and later by expanding into selling new branded products.

Two of Hershey's latest moves show how the brand is keeping an eye on its main confectionery business while pushing boldly into new categories.

We've just been working on a site redesign, improved content categories, a ton of great research, and brand new posts for y ’ all!

Michele has worked driving new digital solutions to many of the world's leading brands, including P&G, Netflix, Starbucks, and Cirque du Soleil, and she was also the Director of Strategy for Sears, where she led apparel growth strategies at the company — a $ 2.5 billion category.

To help further strengthen brand equity and differentiation within the category, during the second quarter, LongHorn will introduce a new menu design, distinctive new steak offerings and a new advertising campaign that more effectively communicates their passion for delivering a great steakhouse experience with a little more attitude than the current campaign, which we believe will help further differentiate the brand.

This will enable brands such as Michael Kors and others to compete in the connected accessories category and to attract new customers.

The two brands which didn't fall into either of these categories are cable provider Spectrum (the new name from the Time Warner Cable and Charter merger) and electronics giant Samsung.

Explore our brand - new award categories and familiarise yourself with our eligibility criteria.

Select Categories Agriculture Analysis Bakery Beverage Biscuit Books Brand News Budget Column Company Report Dairy Products Domestic Events Edit Education Equipment Equipment Events F&B Projects F&B Specials Festival Food Processing Food Safety Fruits & Vegetable Hotels & Hospitality In Focus Ingredients and Flavours International International Events Interview Issues Marketing Meat & Seafood New Launches None Nutrition Oils and Fats Overview Packaging People Policy & Regulations Poultry Retailing Snacks & Confectionery Special Reports Spices Sugar Technology Ticker Top News

The company is combining its portfolio of category brand leaders into four new variety pack offerings, activating a $ 1.5 billion segment experiencing strong year - over-year growth.

«We will continue to build upon our very strong brand recognition in the kosher market to expand into new categories, with innovative products combining our expertise in kosher with our knowledge of the natural and organic market, to meet the demands of the growing number of consumers who want both,» he concluded.

Burton's Biscuit Company is bringing a new brand to the # 500m savoury biscuit category with the launch of Cathedral City Baked Bites, made with real Cathedral City cheddar, in an exclusive licensing agreement with Dairy Crest, the owners of Cathedral City.

New Product Trend: Organic brands leveraging glass packaging to create an upscale, premium appeal Packaging Description: Bertolli chose an upgraded glass package to showcase the product's premium image and to differentiate it in the highly competitive pasta sauce category.

Nestlé Waters North America aims to drive «significant growth» in the sparkling water category by introducing more carbonated offerings of its regional spring water brands next month in updated packaging and new flavors.

The new listings are the latest step in a long relationship with Co-op, going back to 2002 when Co-op partnered with Divine to be the first supermarket to switch an entire own brand category — chocolate — to Fairtrade.

Both new Mac & Cheese flavors serve two people and, and will also be available this summer — each for $ 2.49 - $ 2.99 MSRP.â $ œAfter the incredible response to our reformulated, complete protein pasta and new mac & cheese line introduced last year we wanted to offer our customers more tasty options in those categories, â $ said Jennifer Eiseman, Senior Brand Manager at Modern Table Meals.

Dream brand of plant - based, non-dairy beverages, frozen desserts and yogurts is excited to bring a bold, fresh new look to its entire, delicious portfolio of items across these categories.

DANVILLE, Va. — Organicville, a brand in the Sky Valley Foods portfolio, makers of high - quality, organic and natural salad dressings, specialty sauces, condiments, marinades, pasta sauces and sparkling beverages, debuted the brand's newest innovations in the food enhancement category at 2018 Natural Products Expo West.

United Biscuits UK will be further growing the buoyant savoury biscuit category throughout 2013 with the launch of new flavours from its incredibly successful Jacob's Oddities brand and a new product extension for its Carr's range to tap into social sharing occasions.

The 2017 campaign will further leverage the strength of the core singles range to reach two key audiences; driving awareness to attract a new generation to the category and reminding existing consumers of the repertoire of brands available and the unique qualities of each.

Given all the new entrants, to the category, Livolsi said retailers, who were once hesitant to give up limited and costly cooler space, «are finding creative ways to broaden the shelf space to accommodate more brands.»

To begin the process of building that packaging, we start with research including brand and category insights, competitive analysis, an intense look at the retail merchandising environment and an investigation into new ideas and methods in the global marketplace.

Sometimes the most disruptive food products are less about blue - sky innovation than taking something familiar, adding a new twist, and creating a completely new category, says Ripple Brand Collective founder and CEO Scott Semel, who has seen his latest...

While the refrigerated bars category has progressed over the last year, new brands entering the space think the category's growth ceiling is still high.

Organicville, a brand in the Sky Valley Foods portfolio, debuted the brand's newest innovations in the food enhancement category at 2018 Natural Products Expo West.

New Atkins Nutritional Approach, the weight management bar category, has unveiled a new look in an effort to move the brand range into the mainstream grocery category in the New Atkins Nutritional Approach, the weight management bar category, has unveiled a new look in an effort to move the brand range into the mainstream grocery category in the new look in an effort to move the brand range into the mainstream grocery category in the UK.

This includes the development of new brands in different categories that will no doubt expand the occasions for consumers to interact with our brands.

Launched in November 2009, Devotion Spirits, Inc. (DSI) is the first company in the world to offer a completely new category in premium spirits, and marketed under a single brand — Devotion Vodka, World's First Sugar - Free, Gluten - Free American Made Vodka Family.

There may be no hotter category in the retail food industry than pepper sauces, with much of the growth fueled by craft brands pushing the envelope with bold new flavors and ingredients.

As Voli perfects its new flavor fusions to be introduced to the market, Kamenstein says the brand plans to enter new spirit categories by the end of this year.

Led by Greg and David Figueroa — two brothers from New Orleans with chiles in their blood — the privately held Melinda's brand has been growing at nearly quadruple the 4.73 % growth rate of the $ 427.2 million hot / Cajun sauce category (according to Chicago - based IRI).

The category management department of Associated Food Stores is responsible for managing those brand relationships and acquiring new products for member stores.

«From a heavy protein user to someone that is trying it for the first time, the protein category continues to show strong growth and new consumers and innovative brands have real potential in this category.»

«UNO is our hero brand within the game category and we are always looking for new innovative ways to keep it top of mind,» Whitehead said.

The new packaging design comes at the perfect time for the brand as more consumers continue to discover Jim Beam, helping to grow the bourbon category.

Mr Clarke said the new French brand would have a more modern «new world» approach to the historic French wine category and was being developed with the Northern Asian markets of China and Japan in mind.