The company concentrates management resources on products that can be differentiated, and aims to develop
new brands by leveraging technology and ingredients.
Truly Sparkling is
a newer brand by Boston Beer that is aiming to tackle the emerging hard seltzer alcohol beverage category.
This new brand by Marriott has become a popular choice among trendy travelers.
Veygo is
a new brand by Admiral whose goal is to provide the best insurance options for «drivers with no cars».
The move comes in advance of broad adoption of
the new brand by many Prudential Real Estate and Real Living brands beginning in the third and fourth quarters of this year.
The 12 new firms, which grow the new franchise network to 502 offices and 19,000 agents in 24 states, will transition to
the new brand by the middle of 2014.
Not exact matches
Entering into a
new space isn't easy, whether
by a conglomerate or a
brand new startup.
The Desmarais family kicked off the
new year
by snapping up Performance Sports Group, the company behind the Bauer and Easton
brands, for $ 575 million with partner Fairfax Financial Holdings Ltd..
To get Lulu back on track, experts believe, Potdevin needs to repair a
brand tarnished
by last year's see - through yoga - pants disaster, fend off
new competition from well - heeled rivals Gap, Nike and UnderArmour, and keep growing fast enough to mollify the suddenly dyspeptic public markets.
Prepared
by a coalition of the National Venture Capital Association, Dow Jones VentureSource Database, Rooney & Associates (a
New York public relations firm), and DeSantis Breindel (a
New York marketing agency), the report seeks to answer a number of questions about the role of «
branding» when it comes to the venture capital business.
Frustrated she couldn't find a vitamin
brand she trusted or connected with, Schneider founded Ritual, a
new line of women's vitamins made «for skeptics,
by skeptics.»
The state's Medical Marijuana Infused Product Manufacturer license allows producers to lace snack and drink products with the psychoactive chemicals found in cannabis — and those foods, developed
by new edible pot
brands, are now available to everyone.
The
new regime at the money - losing retailer, backed
by a hedge fund, may have had more in mind than just changing the optics around a
brand best known for its sexually provocative — some would say sleazy — advertising.
Brands these days have more access than ever to customers» personal information — and a
new survey
by marketing tech company SDL reveals two - thirds of adults are concerned about how marketers use that information.
Quirky brings at least three
brand new consumer products to market each week,
by enabling a fluid conversation between a global community and Quirky's expert product design staff.
By launching at TechCrunch Disrupt, a popular route for many early - stage start - ups, the founders hope to raise awareness for the
new brand and potentially find
new sponsors.
The first week of B.C.'s
brand -
new Tsawwassen Mills mall was marred
by parking chaos that infuriated shoppers.
«It's a beautiful business, and store -
brand as a whole is actually a much larger business than any one
brand,» Smith said during the Delivering Alpha conference presented
by CNBC and Institutional Investor in
New York Tuesday.
Every few years, it seems like a
brand new marketing fad takes the web
by storm.
The Mickey Mouse corporation became the biggest
brand in family entertainment
by taking years to develop
new characters and properties, then stoking demand
by limiting DVD releases and other access to «the Disney vault.»
Tribal
branding is focused on a
new kind of consumer — one that isn't a consumer, but a prosumer, helping to form the direction for demand and innovation rather than absorbing the
new direction created
by the producer.
I've spent a lot of time in commerce over my investing career, and I think the ability to build
new brands is powerful but I'm struck
by the percent of the market that Amazon owns.
By using
new technology to create innovative product, design and communication, it can be easier than ever for
brands across all industries to remain focused on the customer.
The arrival of a clutch of
new international
brands in coming years has the potential to rejuvenate the city retail sector, which has been hit
by softer spending and the extended shopping hours at suburban centres.
Both of these hosting services, owned
by EIG, have been closed to
new customers and current customers are being converted to other hosting service
brands owned
by the company.
Rather than carving out
new markets — or, as Real Matters founder Smith puts it, «knocking on doors and trying to sell a
brand new widget that [nobody] has the budget for» — the fastest - growing tech firms are making inroads
by finding better solutions to existing needs.
We see the social proof — JetBlue continues to win over repeat and
new customers
by its consistent efforts to meet customer demands, a cornerstone of its
brand.
By the time McMullin is through with him, lawyer Terrence Cullen will be a
new convert to the Edmark
brand, his outstretched arms brimming with software and trinkets as he marches toward the register.
That's according to a
new survey of more than 1,000 adult men conducted
by clothing
brand Perry Ellis ahead of the launch of its
new personal styling service and reported
by Fast Company.
By building a fresh,
new brand in a struggling industry»» complete with individual seat - back TVs and tasty blue corn chips»» he showed start - ups everywhere the value of taking on entrenched players with creativity and style.
In other cases, we backed an outside team when we were sufficiently impressed
by them to give them
brand support and the space to go build the
new business themselves.
But since being acquired in 2010
by Thrillist and moving to
New York City, it has burgeoned into a major e-commerce portal, layered with navigation and discovery features and hosting more than a thousand
brands, including four private labels (for contemporary clothing, basics, streetwear and footwear).
Brand - licensing models are not new in the industry; European companies like Philips and Alcatel have made money from consumer electronics by licensing out their brand after capitulating to Asian competitors more than a decade
Brand - licensing models are not
new in the industry; European companies like Philips and Alcatel have made money from consumer electronics
by licensing out their
brand after capitulating to Asian competitors more than a decade
brand after capitulating to Asian competitors more than a decade ago.
The Muscle Milk
brand has historically been embraced more
by men, though the company has sought to launch more
new items that would appeal to women like Muscle Milk's Greek yogurt protein smoothies and protein bars with fewer calories.
The
new regime raised the hackles of some company veterans and dealers
by putting Winnebago
branding on its Itasca models.
That plays into a bigger trend
by some of the nation's largest food manufacturers to invest in
newer brands that are built on the premise that plants are a great source of protein.
Private labels: Shoppers Drug Mart's in - house
brands, including Life and Quo cosmetics, added 1,200
new products and are expected to reach 19 % market share
by the end of 2009.
By «
brand truths,» Creed meant Taco Bell's ability to combine marketing and
new menu offerings in a way that resonates with mostly millennial customers.
In a recent study
by PR and marketing firm Cone Communications, 46 percent of respondents said they'd like to be able to solve problems and receive product or service information via
new media, but only 14 percent said they're «very satisfied» with their experiences with companies or
brands online.
Intel Corp's
new gem - studded bracelet designed with fashion
brand Opening Ceremony is seen in an undated handout picture released
by Intel.
Some expected, routine and consistent behaviors that are fairly reliable will be ascertainable, but the real winners will understand that — each time a customer now appears — it's essentially a
brand -
new day dictated and determined in the moment
by the customer's then - dominant and most pressing desires.
In developing the
new brand, Dickinson hired a diverse team of marketers from all over the retail sector, led
by a former head marketer for Loblaws.
Whether you are trying to build your business, find a job, get noticed
by the press, impress vendors, attract influential contacts or simply make
new successful friends, a powerful, attractive and visible
brand is the key.
The sportswear
brand has shown what it means
by differentiated retail with its concept store in
New York's SoHo neighborhood and the nearby 45 Grand, Nike's exclusive showroom and design studio where guests can get custom Presto X's in less than 90 minutes.
The company's
new TV division is also appealing to yesteryear; it's being
branded as Mainframe Entertainment, the name the company scrapped in 2006 when it was acquired
by Rainmaker Income Fund.
Personal
branding has become a requirement for anyone looking to grow their business, get a better job, get noticed
by the press, take their career to the next level or meet
new, high quality friends.
With 400 employees arranged in six offices around the globe, Lightspeed founder and CEO Dax Dasilva travels as light as possible, holding most of his international meetings
by video conference from the company's
brand new headquarters in Montreal's historic Gare Viger.
Personal
Branding Expert, Dan Schawbel, writes that «A personal
brand can always be leveraged
by an entrepreneur to regain momentum, capture attention and even start a
new business faster than their previous one.
As trust in business falls to
new lows,
brands can differentiate themselves
by committing to full transparency.
By the end of the year, the agency will begin buying
brand -
new iPhones to replace the handsets that officers had been carrying while on duty.