Does your business need
a new content strategy?
Contact me today
[email protected] for a review of your online presence and about
a new content strategy.
Typically, when setting out to develop
a new content strategy for a client, we collect all assets that are out in the world and analyze a cross section of your current communications.
Not exact matches
When you started your company website, you likely spent time developing a
strategy for how often you'd post, what topics you'd cover and how your
new content would help your visitors.
Plugging
new channels or technologies into your existing
content strategy isn't enough.
«In general, businesses need to be thinking about digital
strategies beyond
content, and what platform or device will help create that experience for their customers,» says Charlie Miller, associate partner of
New York - based design and development agency Control Group, which was tapped to execute the iPad project.
Once you know what
content is working (people are «liking» and clicking through your links), incorporate a social media ad
strategy — these can now be very targeted and great for reaching a
new audience and driving sales.
Cristi Young is a
New York City - based writer and the founder of No. 2 Creative, a branding firm that offers editorial
content and
strategies for companies looking to grow and refine their brands.
From establishing industry expertise to giving
new life to existing
content, long - form
content can be extremely beneficial to your
content marketing
strategy.
It is still early days for the
new world of user - driven news and
content, but it is not too soon to adapt your
strategies.
Commerce Minister Simon O'Brien has announced a
new strategy to boost local
content on major resources projects but says mandating minimum requirements would be counter-productive for Western Australia.
A lot of organizations have found that producing
content that helps audiences understand
new trends, complex industry topics and the company's products is an ideal
content strategy for customer engagement.
Remember that
content strategy doesn't end at conversion; it just enters a
new chapter.
By analyzing
content, SEO campaigns and other marketing and advertising
strategies, you see what channels are most effective at bringing in
new customers.
First, you'll want an ongoing
content strategy to fuel your SEO campaign and attract
new readers; this will likely reside in your blog.
In a section addressing promotion of
New York Times
content — essentially, social media distribution — the report's authors survey the techniques of «competitors» and compare them to the Times»
strategy.
The enhancement benefits to your
content and SEO
strategies alone make social media worth the effort — but add in the customer service angle and the community building power, and you'll calculate that even a few hours of work per day can be enough to earn you thousands of
new visitors per month (and strengthened relationships with your existing subscriber base).
That would've been enough to send most major brands back to the drawing board to reconsider its
content strategy but, as this
new MacAskill video illustrates, its years and years of
content creation combined with a rock - solid commitment and confidence in its
strategy prevent it from being easily scared.
For many
content marketers, social media
strategy never gets beyond the spray - and - pray process of sharing a
new piece of
content with the widest audience possible, and then measuring if anybody engaged with it.
In order to help build credible links for him as part of our ongoing SEO link building
strategy, we submitted useful
content to the
New York State Restaurant Association (NYSRA) for the purpose of acquiring an external link on their website's Restaurant Tax Center page, which the IRS actually helped to create.
There are
new marching orders from our overlords at tech giants like Google, Facebook, and Apple, and they're going to directly affect your
content marketing
strategy.
-- Eric Ward about link
strategies, tactics and
content driven sites March, 2007 — SEORockStars (AUDIO) Interviewed by Todd Friesen and Greg Boser (Listen to mp3 in
new window)
That's why we've created an updated guide — Influencer Marketing: The Latest
Strategies, Templates, and Tools — with
new tips, examples, and industry - leading advice to help
content marketers get more value from their influencer relationships without getting overwhelmed by all the options.
Curation forms part of the overall
content strategy, reducing pressure to create
new content.
To expand
new revenue opportunities, Walker Sands created a
content - centric demand gen
strategy that captured leads and kept the sales pipeline full.
Jenn Lisak, Director of
Content Strategies at DK New Media, says «Content marketing strategy is as much an art form as it is a process; when working with a client on an infographic or a whitepaper, I have to pay attention to target audience, aligning the messaging with the brand, appealing to different types of learners and personality types, and whether the curated content is going to resonate with our desired buyer persona.
Content Strategies at DK
New Media, says «
Content marketing strategy is as much an art form as it is a process; when working with a client on an infographic or a whitepaper, I have to pay attention to target audience, aligning the messaging with the brand, appealing to different types of learners and personality types, and whether the curated content is going to resonate with our desired buyer persona.
Content marketing
strategy is as much an art form as it is a process; when working with a client on an infographic or a whitepaper, I have to pay attention to target audience, aligning the messaging with the brand, appealing to different types of learners and personality types, and whether the curated
content is going to resonate with our desired buyer persona.
content is going to resonate with our desired buyer persona.»
If you are
new to
content marketing — or to Content Marketing Institute — you may want to start your strategic journey by viewing our comprehensive Essentials of a Documented Content Marketing Strategy e-book, our Q&A guide on the topic, or our complete archive of strategy - related in
content marketing — or to
Content Marketing Institute — you may want to start your strategic journey by viewing our comprehensive Essentials of a Documented Content Marketing Strategy e-book, our Q&A guide on the topic, or our complete archive of strategy - related in
Content Marketing Institute — you may want to start your strategic journey by viewing our comprehensive Essentials of a Documented
Content Marketing Strategy e-book, our Q&A guide on the topic, or our complete archive of strategy - related in
Content Marketing
Strategy e-book, our Q&A guide on the topic, or our complete archive of strategy - related i
Strategy e-book, our Q&A guide on the topic, or our complete archive of
strategy - related i
strategy - related insights.
Content Marketing is widely acknowledged as the best online
strategy for attracting prospective
new customers.
New Rise Digital will be exhibiting and presenting a free
content marketing
strategy seminar at the 2016 Watford Business Show & Business Growth Show South East, both running alongside each other at The Langley, Watford High Street on the 25th November.
Through
content, seminars, coaching via its
new mobile platform, currently in beta, C - Suite Coach equips young professionals with
strategies for successfully navigating the corporate world.
This step - by - step guide will walk you through how to build your first
content marketing
strategy if you're heading up a
new initiative.
From digital marketing and IT to fulfillment and in - store operations, our user - friendly solutions increase productivity, reduce time - to - value, and save time — allowing your teams to focus on
new promotions, interactive
content, implementation of omnichannel
strategies and driving sales.
In reality, brand mentions are nothing
new; nor is
content marketing, which is at the heart of the
strategy.
The
new structure will show whether he is doing enough to tackle slow growth, high debt, and a questionable
content strategy.
Coupled with Disney's already well - known properties, including «Star Wars» and Marvel's hit films, the additions create a
new pipeline of
content for Disney's forthcoming streaming service — a key aspect of its
strategy to sell direct to consumers instead of through the pay TV ecosystem that has long fueled the media industry.
You may also need to adjust your
content strategy to work the
new keyword phrases into existing or
new pages.
In the areas of
content strategy and
content marketing, I am seeing the same path towards «titles and roles» being taken although under a
new name.
Check out our
new comprehensive online social media and branding training academy, the Social Profit Factor, that will help create a solid social media and
content marketing
strategy and plan that will connect you with your ideal customer in a human way!
There has been much attention paid to
content marketing and
content strategy recently as a form of
new media marketing.
Tronc has apparently made operational a
newer entity — Los Angeles Times Network LLC — to launch its just - revealed - to - investors
strategy of major
content creation, distribution, and syndication.
I will be sharing
new approaches and tools that address the many challenges faced by organizations in marketing, sales, social business, and
content strategy planning.
We started with this hypothesis: We believe that paid promotion of
content marketing can be a successful
strategy — but that a
new approach to actually using paid media to support that
strategy will be necessary.
Without question, while B2B Marketing is focused on developing its
new prominence in the early stages of the buying cycle via
content strategy and
content marketing, B2B Sales is caught flat - footed on how to adapt to changing buyer behaviors.
The field of
content strategy and
content marketing is still relatively
new.
While this
strategy works just fine for large publishers that already have established brands and get thousands of shares on any
new article they publish (such as Mashable or TechCrunch), a more pragmatic approach is needed for just about every other business.It's true that getting quality inbound links starts with great
content on your client's website, but the missing link is getting journalists, contributors, authors, and editors at quality publications to become aware of that
content so that they can link to it when writing relevant stories / articles.
As a result of this finding, the research group suggested to the management of CBN that «radically
new direct mail
strategies seem to be in order, both in terms of delivery and
content, if CBN is to stand out and be read.
Speakers: Carlotta Mast, executive director of
content and insights at
New Hope Network; Eric Pierce, director of
strategy and insights at
New Hope Network; Maryellen Molyneaux, president and founding partner of Natural Marketing Institute
The former publisher of Packaging News and Electronics Weekly has taken over the newly created role, which will involve researching and finding
new territories for the company's existing event brands; identifying opportunities for the launch of
new brands within the packaging sector; and developing the
content strategy for the group's packaging portfolio.
Within this
new role for Easyfairs and reporting to Global Brand Director Paul MacDonald, Brooks» remit will have three key focuses: research and find
new territories for the company's existing event brands; identify opportunities for the launch of
new brands within the packaging sector; and to develop the
content strategy for the group's growing packaging portfolio.
A typical day could include anything from brainstorming with our
content team on the
new publication programme or our latest digital app project; to discussing improvements to our Ambassador model and developing
strategy with our sales and marketing team; to reviewing cash flow projections with finance; to designing our
new Oxford Studio and reviewing the menu for our Storyteller's Café!