, is using Peppercoin's Small Payment Suite to grow revenues by adding payment flexibility and capturing
new customer segments for its new, affordable a la carte legal research service that expands public access to the entire American law library.
And if Pro7 didn't use traditional growth methods, exactly how did it arrive at new offerings, complete with innovative business models and revenue models to reach
entirely new customer segments?
One thing that Motiva handles well, adds Gutelius, is offering insight
about new customer segments you can target; potential buyers that you may not have even been aware of based on previous results.
Take a look at the Unicorn Club and think about the changes in customer segments, revenue, pricing and channels all those companies have made since they began: Facebook, LinkedIn —
new customer segments; Meraki — new revenue models and customer segments; Yelp — product pivot.
Your starting point of ideation would be
your new customer segment and its characteristics.
Should this deal go through — and, to be sure, it is a long way from happening — it satisfies three competitive strategy objectives for Walmart: responding to CVS Health, blocking Amazon and improving access to
new customer segments.
«We want to make sure the quality and care with which we prepare the chicken comes through and that helps us expand our reach to
new customer segments.»
Insurers are searching for
new customer segments (such as those with pre-conditions) to address with new products.