The study identifies
new components of consumer
ethnocentrism, establishing, in consultation with other research on the topic, five distinct dimensions in the process: prosociality, in which the interest of one's country is more important than one's own; cognition, or interpreting the world from the point of view of one's own ethnic group; insecurity, or regarding foreign products as a threat to the domestic economy; reflexiveness, meaning that one's
ethnocentrism is automatically activated; and habituation, in which
ethnocentrism becomes a habit.