Zhug, a Middle Eastern chile sauce with jalapeños, garlic, and cilantro, shown below Experts do not agree on which sauce might follow sriracha, but one thing is certain: What will continue to drive the spicy flavor trend is sustained consumer interest
in new food experiences.
Although, it is also true to say that there is a niche market for high quality fruit, where the price is not a problem and consumers are looking for good taste, flavor and odor, a highly informed consumer that
seeks new food experiences.
And the younger generation is always looking for
a new food experience and a different way of customizing their products.
Part of your cultural experience is trying different flavors and having
new food experiences.