Facebook plans to build
new mobile ad formats that will create more immersive and more engaging consumer experiences on mobile devices.
Google is rolling out
a new mobile ad experience called Shop the Look, which will allow users to shop for outfits straight from search results.
Check out the 4 most innovative features
their new mobile ad units...
If you do decide to go with
a new mobile ad campaign, remember that nothing is set in stone.
Not exact matches
The big social network is testing a
new kind of
ad that appears in
mobile users» News Feeds to encourage them to «like» company pages.
The need to figure out a
new approach is only getting more pressing, as
ad - blocking software spreads from desktops to
mobile devices.
Audience media consumption patterns are rapidly shifting, yet
mobile marketing approaches have not evolved to embrace the
new paradigm: banner
ads are ineffective, interstitials are interruptive, and video
ads feel intrusive.
As desktop use, traditional
ads and virtual payments on apps and games like those published by Zynga slow down, many analysts say the company's
mobile business, commerce features and
new external
ad network will more than make up for it.
The iOS app for Facebook
Ads lets you manage your campaigns and even create new ads from your mobile devi
Ads lets you manage your campaigns and even create
new ads from your mobile devi
ads from your
mobile device.
Lately, we've been getting a lot of our
new customers via
mobile Facebook
ads.
A
new study shows that Facebook's
mobile ads generate more user engagement than its desktop counterpart, TechCrunch reported.
«The
new ad unit to promote
mobile applications could see an uptick in
mobile ad buys from brands looking to promote
mobile apps specifically,» he added.
A
new study from digital creative agency Razorfish reveals that more than three - quarters of smartphone users think
ads like these, targeted
mobile ads, are way too invasive.
Advertisers and publishers are being threatened with more
ad revenue losses as two
ad blocking companies are about to launch
new mobile - focused
ad blocking technologies beyond desktop blocking.
The Menlo Park, California, company said the release of
new advertisement offerings and updates to its
mobile app helped to increase
ad sales during the quarter.
Greenfield said passionate sports fans are focused on their
mobile or tablet during commercial breaks rather than watching
ads on TV, so it creates a
new way to monetize viewers who are less and less interested in
ad spots.
Eeyo, the maker of Adblock Plus, just announced a
new ad - free
mobile browser for Android users downloadable from the Android Play Store, while another Israeli company called Shine is currently testing
mobile ad blocking for several unnamed
mobile carriers in Europe.
Apple's chief
mobile rival released a whole series of
ads poking fun at the «exciting» «
new» features of the devices, pointing out that many are already staples of Samsung's Galaxy line of smartphones and wearables:
Facebook Inc. reported a better - than - expected 40.5 percent jump in quarterly revenue helped by the launch of
new advertisement services and updates to its
mobile app, which drove more
ad sales.
While Live Video and Instant Articles are free features, Canvas is a
new ad format hosted on Facebook's
mobile app.
The company's third - quarter results were helped by the launch of
new ad services and updates to its
mobile app.
Mobile ads are also facing rebuke from Apple, whose
new iPhone software will reportedly allow
ad - blocking software.
AdSense
Mobile Text
Ads Get Another Facelift — Among several design updates, the
newer version does away with the need to swipe in order to see the display URL.
Facebook Introduces «Store Sales Optimization» and Other
Ad Improvements for Retailers Facebook has added three
new options for retailers, announcing its expanded store sales optimization, tabs for Canvas, and product categories for dynamic
ads, all aimed at improving
mobile and offline conversions.
Ads & Commerce - Dailies - Europe - GAFA - Google -
Mobile, Smartphone & Tablet -
New York Times - Newsonomics of... - The Digital Dozen - The
New News
Facebook is also rolling out Canvas, an all -
new fully immersive
mobile only
ad unit.
Ads & Commerce - Best Practices -
Mobile, Smartphone & Tablet -
New York Times - News Tech - Newsonomics of... - Top Posts
On Wednesday, MasterCard unveiled round two: a
new app, built with
mobile -
ad network Kiip, that lets advertisers reach MasterCard's consumers through smartphone push notifications.
Twitter Video
Ads Deliver Recall, Receptivity (Study) New research finds, among other things, «Twitter was the only platform where cognitive effort, or information processing, increased for video ads, on both desktop and mobile, and attention levels remained constant on Twitter whether users were watching organic or branded ad content,» adding that mobile recall was «significantly higher.&raq
Ads Deliver Recall, Receptivity (Study)
New research finds, among other things, «Twitter was the only platform where cognitive effort, or information processing, increased for video
ads, on both desktop and mobile, and attention levels remained constant on Twitter whether users were watching organic or branded ad content,» adding that mobile recall was «significantly higher.&raq
ads, on both desktop and
mobile, and attention levels remained constant on Twitter whether users were watching organic or branded
ad content,» adding that
mobile recall was «significantly higher.»
One
new development in the 2010 election cycle was the first significant use of
mobile advertising, particularly
ads on the cell phone - optimized versions on websites and search engines.
Interesting news in my inbox this morning — Yahoo is launching an
ad network targeted at users of the
mobile web (read coverage via MarketingVOX and the
New York Times).
«The
mobile ad's strength,» Sarvary went on to say, «is not adding
new data, but reminding you of what you already know and making you think about the product again.»
The personal information of millions of smartphone users is at risk due to in - app advertising that can leak potentially sensitive user information between
ad networks and
mobile app developers, according to a
new study by the School of Computer Science at the Georgia Institute of Technology.
The
new advertising initiative is called
Mobile Media Platform and provides a set of APIs for publishers and
ad units for advertisers.
White Label Dating has announced a
new strategic agreement with
mobile ad company reporo.
The
new iOS will enable user to block
mobile ads on their device.
«Thanks To Our Sponsors Main Facebook's
Mobile App Install
Ads Tool Is Helping AYI Acquire
New Users»
With this
new feature, you can start showing
ads to your
mobile app users, and receive additional revenue while doing it.
You can get distracted by them and because the first
ad takes you to a completely
new page, it can be annoying on a
mobile phone to get back to where you started.
Our free personal
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From a
new anime series Digimon Tri to
new games both console and
mobile, all have been good
ad...
We introduced Appstore Developer Select, a marketing program that promotes
new apps and games on Kindle Fire tablets and on Amazon's
Mobile Ad Network.
In a
new report from
mobile ad platform Millennial Media, the company compiles its data on
mobile device share across its network for all of 2012, revealing that tablets in particular accounted for a rising percentage of impressions, with Android devices stepping up their game considerably.
-LSB-...] This is the
new Motorola Cliq 2, another Android phone for T -
Mobile (Cellphone Signal) Post Relacionados: Signal Status Bar (
Ad Free) v1.1.0 [ROM] ERDAndroid 1.0 b -LSB-...]
T -
Mobile is pushing a
new ad pushing a
new 10 dollars unlimited 4G data plan for any smartphone just making fun of AT&T and Verizon iPhone.
In a
new report from
mobile ad platform Millennial Media, the company compiles its data on
mobile device share across its network for all of 2012, revealing that tablets in particular accounted for a